Global Alliance for Public Relations and Communication Management
About Global Alliance
The Global Alliance for Public Relations and Communication Management is the confederation of the world's major PR and communication management associations, organisations and institutions, representing over 360,000 practitioners, academics and students across 126 countries worldwide.
Become A Member | Learn More
During the Indonesia Young Public Relations Gathering 2024, held on the final day of the WPRF 2024, Kanjeng Gusti Pangeran Adipati Arya Mangkunegoro X, the leader of the Mangkunegaran Kingdom in Surakarta, Indonesia, delivered a speech on "Purposeful Social Change Through Culture."
The theme of collective responsibility was echoed by Kanjeng Gusti Pangeran Adipati Arya Mangkunegoro X, leader of the Mangkunegaran Kingdom in Surakarta, Indonesia, who spoke passionately about the role of culture in shaping the future. “Culture evolves,” he said. “It becomes a part of daily life and needs to align with the context of its era to remain relevant.” The Mangkunegaran Kingdom’s “culturefuture” initiative offers a blueprint for integrating tradition with innovation. It encompasses mental health, education, environmental sustainability, and the arts, demonstrating that culture is not a relic but a dynamic force for progress.
“The youth of today are the leaders of tomorrow,” declared Boy Kelana, Chairman of PERHUMAS, as he opened the final day of the Indonesia Young Public Relations Gathering 2024 in Bali. These words reverberated through the conference, a resounding call for young professionals to not only dream of a better future but to actively build it. Youth, with its inherent energy, creativity, and audacity, has the potential to shape a world that is responsible, inclusive, and sustainable. For public relations professionals, the message was unequivocal: the time to lead with purpose is now.
Public relations (PR) professionals stand at a critical juncture where their leadership and influence are being tested like never before. Across industries and communities, they have led vital initiatives in sustainability, collaboration, and trust-building. Yet the demands placed on PR by stakeholders, society, and even the profession itself have raised the bar to unprecedented heights. Now, more than ever, PR professionals are expected to act not only as strategic communicators but as the ethical conscience and driving force of their organizations—a role that requires them to embody both the head and heart of leadership.
Collaborative Alliance for Collective Impact session at the Indonesia PR Convention, with several Indonesia’s PR and Communications Associations led by Perhumas – Indonesia Public Relations Association and the Ministry of Communications and Digital Affairs.
The session brought together key players in public relations and communications to discuss innovative strategies for fostering impactful collaboration across sectors. With a focus on aligning efforts to address pressing national and global challenges, the event underscored the importance of synergy in achieving collective goals.
Opening Address World Public Relations Forum 2024 – Bali, Indonesia by Prof. Justin Green, President & CEO, Global Alliance
Ladies and Gentlemen, distinguished guests from around the world, whether you have travelled from near or far, from those of you who travelled from North American, Europe, the Middle East, South Asia, Latin American, Africa and of course Asia-Pacific. A very special warm welcome, to those of you at home here in Indonesia. I am delighted to have this wonderful opportunity to address you here this morning.
On behalf of Global Alliance, representing over 360 thousand Practitioners, Academics, Students and Organizations across 126 countries, I want to begin by thanking Sir. Boy (who’s a Giant of a Man), and all his colleagues from our co-hosts Perhumas, the Indonesia Public Relations Association.
One of the greatest and proudest changes I have seen through my time as President, has been our organization’s growth, and it becoming truly global.
Last year, we held the World Public Relations Forum in India. Recently, we’ve hosted AGM’s in Peru, Turkey, Zambia and Kenya. One of Global Alliance’s greatest successes, was establishing our six Regional Councils and offices around the world.
Opening Remarks World Public Relations Forum 2024 – Bali, Indonesia by Boy Kelana, Chairman of Perhumas Indonesia
On behalf of Perhumas, the Indonesia Public Relations Association, it is an honour and pleasure to welcome you all to this year's World Public Relations Forum, on this beautiful island of Bali, where tradition meets innovation, and where, I hope, you will find inspiration and collaboration for the journey we are on together.
Today we are at the Grand Opening of the World Public Relations Forum 2024. It is the second day conference, as yesterday we had a very productive session of the Global Communication Knowledge Conference.
We are excited to welcome so many accomplished leaders and professionals from around the world to Indonesia, as we explore this year's theme, “Purposeful Influence for the Common Good.”
Today, Public Relations has evolved beyond strategic communications and stakeholder engagement has become an engine of positive and meaningful change that reaches every corner of our society.
Sitting on a global Board
By Steven Shepperson-Smith, FCIPR, Chart.PR
This is a hill I will die upon. You have not had the full Board member experience until seeing a colleague present a report using the medium of hip hop.
My Nguyen Khoa is the Chairman of the Vietnam Public Relations Network. He is a highly experienced and respected PR consultant, with an impressive 20+ year career working in government communications and for major multinationals, including as the former Director of Communications and Public Affairs for Coca-Cola in South East Asia. But it’s 8pm in Hanoi (lunchtime in London) and he wants to both relax and entertain his fellow Board members.
President Addresses the United Nations supporting global calls for ‘Responsible Communication’ as the new 18th Sustainable Development Goal (SDG)
by Justin Green
The world must respond to the harm caused by the spread of online hate and lies while robustly upholding human rights,” said the United Nations Secretary-General António Guterres on 24th June 2024.
“The United Nations Global Principles for Information Integrity aim to empower people to demand their rights. At a time when billions of people are exposed to false narratives, distortions and lies, these principles lay out a clear path forward, firmly rooted in human rights, including the rights to freedom of expression and opinion.”