Artificial Intelligence Research and Resources for Communications Professionals
While social and digital media required a new mindset, artificial intelligence (AI) needs so much more.
And as communications professionals, we must educate ourselves on what AI is and does, and on the opportunities, risks and challenges it poses for the industry. In addition, we need to be aware of the AI hype, to ensure our organizations are communicating ethically and truthfully and aren’t amplifying misinformation.
The global #AIinPR Panel, part of the Chartered Institute of Public Relations (CIPR)
based in the UK, is a volunteer committee comprising senior communications professionals and leading PR academics and researchers, who are conducting research on the many ways AI could affect the public relations industry.
CPRS, which has been represented on the panel since its inception in 2018, has partnered with the #AIinPR Panel to offer members access to the group’s resources, as well as Canadian-specific research, which will be developed by panel members.
Currently, CPRS members can access
#AIinPR reports, and AI primers, which can be used within functions and teams as part of upskilling into data analytics and AI, an AI tools database, and other exclusive research and papers, which have been endorsed by the AI industry, including The Alan Turing Institute.
Most recently, the two associations released the first ever AI in PR Ethics Guide,
which seeks to improve ethical decision-making of algorithms and other automated tools to avoid harmful impacts on individuals by poorly designed systems. Learn more about this new Guide here.
The AIinPR panel is led by Kerry Sheehan
, Chartered Public Relations Practitioner, CIPR Fellow and CIPR Council member.
Canadian members include: Jean Valin, APR, Fellow CPRS, Hon FCIPR
and Martin Waxman, MCM, APR
Follow the work of the panel and get involved by visiting https://cipr.co.uk/CIPR/Our_work/Policy/CIPR_Artificial_Intelligence_in_PR_panel.aspx
For more information or to volunteer, please contact AIinPR@cprs.ca