CPRS Decision Tree

As part of our ongoing commitment to elevating public relations in Canada, we have developed this Decision Tree to help guide you when faced with a tough decision. 

(Click the image to enlarge and download the .pdf version)

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Modelled after a similar guide developed by the Chartered Institute of Public Relations in the United Kingdom, the Decision Tree will help guide you through a series of questions and decision points that ensure legal considerations, the CPRS Code of Professional Standards are taken into account when ethical questions arise.  

Have questions? Need additional support in making a decision? The Decision Tree will provide you with access to a CPRS College of Fellows member for mentorship and guidance when some other suggestions have been exhausted. If you reach that point, here are College of Fellow members who may be of help. To find their contact information, please consult the CPRS Membership Directory by logging in to the CPRS members only section. Practitioners are reminded that conversations regarding ethical decision making are informal discussions and not official advice.

Robyn Quinn, MA, APR, FCPRS

British Columbia 

Sharlene Smith, APR, FCPRS LM

British Columbia

Kim Blanchette, APR, FCPRS 

Alberta

Colin Babiuk, MA, APR, FCPRS 

Alberta

Derrick Pieters, APR, FCPRS LM 

Alberta

Blair Peberdy, APR, FCPRS LM

Ontario

Jean Boileau, ARP, FSCRP LM

Quebec

Deanna Drendel, ARP, FSCRP

Quebec

Antoine Landry, ARP, FSCRP

Quebec

Daniel Granger, ARP, FSCRP

Quebec

Joel Levesque, APR, FCPRS LM

New Brunswick