With over 19 years of marketing research experience, Lisa Covens is a highly respected professional. As a Vice President at Leger, Lisa manages the Communications and Public Affairs practice and is a senior member of the Toronto office. Her clients include some of the top PR agencies in Canada, and communications practitioners at several corporations, associations, and pharmaceutical companies.
She focuses her practice on research for media attention across numerous industries along with reputation, crisis management, and health PR research. She is well-versed in both quantitative and qualitative research methods and is a security cleared federal government moderator.
Lisa has been an active member of CPRS for nearly ten years, attending annual conferences and local professional development events, and participating as an Ace Awards Judge. Lisa is currently a Board Director at CPRS National and the current Ace Awards Judging Co-Chair for CPRS Toronto.
Lisa graduated from McMaster University in 1998 with an Honours Degree in Political Science. She furthered her studies, completing her Master’s Degree in Political Science in 2000 at McMaster University with a focus on comparative politics, research methods, and statistical analysis. Lisa has been co-teaching PR Research Methods in the Bachelor of Public Relations Program at Humber for the past two years.
Lisa is also currently a Corporate Board Member at Make-a-Wish® Canada and a member of the Board of Directors at Robbins Hebrew Academy.