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Code of Professional Standards
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Advocacy and Ethical PR Committee
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CPRS Job Board
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Bill Rees Learning Centre
CPRS Leadership Masterclass Series
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2025 CPRS National Conference
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Welcome to the Bill Rees Learning Centre, CPRS National’s repository of articles, webinars and other content curated to help our members learn new skills and develop their talents. Browse the complete catalogue below, or search for a new skill, topic, or speaker with the search function and hit ‘start learning’ to refine the list.
Featured Programming
Free
Webinars
Don’t Be Spooked: APR® program and application mysteries explained!
October 30, 2024 , 12:00 pm EST
Learn more about the 2025 APR program
Members Only
Webinars
Navigating the Ethical Dilemmas Posed by Stakeholders
May 18, 2023 , 12 PM EST
On May 18, 2023, CPRS National hosted "Navigating the Ethical Dilemmas Posed by Stakeholders" presente...
Members Only
Webinars
Winning the Information War: NATO's Approach to Communications
April 27, 2023 , 12:00pm – 1:00pm ET EST
Discover how RACE formula, which consists of four stages: research, analysis, communication and evalua...
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Types
3
Archived Keynotes / Workshops
2
Articles / White Papers
4
Award Winning Campaigns
6
PR Leader Profiles
5
Practitioner Work Samples
7
Recorded Lectures
1
Webinars
Skill Level
3
Advanced
4
Appropriate for all
1
Beginner
2
Intermediate
Duration
2
Less than 1 hour
3
Less than 2 hours
1
Less than 30 min
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Free
Breaking through the noise: fundraising comms for charities and non-profits
November 21, 2024 , 12:00 pm - 1:00 pm EST
How can your charity or non-profit's communications break through the noise?
Members Only
Social Media Policies & Guidance In The Age of Divisive Politics
November 05, 2024 , 12:00 pm EST
Are your company’s social media policies and communications teams equipped to divisive opinions?
Free
Don’t Be Spooked: APR® program and application mysteries explained!
October 30, 2024 , 12:00 pm EST
Learn more about the 2025 APR program
Members Only
A PR Professional's Guide to Navigating Government Relations
September 19, 2024 , 12:00 pm EST
Whether you're new to the field of Government Relations (GR) or looking to refine your skills, watch this insightful webinar designed to equip PR professionals with essential knowledge and best practices in GR.
Members Only
Combatting Misinformation: Strategies for Authentic Engagement in a Post-Truth Era
May 14, 2024 , 12:00 pm EST
Join Candace Denison, APR, the Manager of Communications & Engagement for Rocky View County, to talk about the contemporary digital landscape and how engagement experts face a formidable challenge.
Members Only
2024 PRK Exam Preparation Webinar
May 06, 2024 , 12:00 pm EST
Taking the upcoming PRK Exam? Watch this webinar!
Members Only
Wildfire crisis communications and response
April 18, 2024 , 12:00 pm EST
Join Tim Conrad, APR, who will explain the good, bad and ugly of natural disasters today.
Members Only
The Great Retention and creating a culture of belonging
March 21, 2024 , 12:00 pm EST
Join Jenn Duggan, Citizen President Ontario & West Canada, as she talks about the Great Retention and creating a culture of belonging.
Members Only
Combat the dark arts of purpose washing with ethical public relations
February 22, 2024 , 12:00 pm EST
Hosted by Andy Green,FSA, FCIPR, and Padraig McKeon, FPRII, SCMP, Chart.PR (UK)
Members Only
Communicating DEI from the inside out with Priya Bates
November 23, 2023 , 12:00 EST
Join Priya Bates as she discusses the latest trends in the role of PR and DEI.
Free
CPRS Foundation: Why Giving Matters
November 08, 2023 , 12:00 EST
Learn about the CPRS Foundation scholarships, what they mean to the recipients, and how you can support the Foundation's work.
Free
APR 2024 Process and Application Webinar
October 30, 2023 , 12:00 EST
Ready to upgrade your career? This podcast will help you learn more about the APR process and application for the 2024 cohort.
Members Only
Getting off the Glass Cliff
September 14, 2023 , 12 PM ET EST
France-Michèle Thomas, Senior Director, Citoyen Relations
Members Only
ABC Vancouver’s election victory, a case study in delivering outcomes in multi-lingual, ethnically diverse markets
August 24, 2023 , 12 PM ET EST
Professional Development Webinar
Members Only
Navigating the Ethical Dilemmas Posed by Stakeholders
May 18, 2023 , 12 PM EST
On May 18, 2023, CPRS National hosted "Navigating the Ethical Dilemmas Posed by Stakeholders" presented by Morgan Hamel, President, MH Partners Inc, and moderated by Guy Versailles, APR, FCPRS.
Members Only
Winning the Information War: NATO's Approach to Communications
April 27, 2023 , 12:00pm – 1:00pm ET EST
Discover how RACE formula, which consists of four stages: research, analysis, communication and evaluation, was applied. Learn valuable lessons from this major international institution’s approach to communications. Join us as we delve into the challenges faced by NATO and how they overcame them, culminating in the advanced RACCCE approach to communication.
Members Only
CPRS-NS PD: Access by Design 2030 - Achieving an Accessible Nova Scotia
February 15, 2023 , 12 PM AST
A panel of experts from Communications Nova Scotia presented on accessible communications
Members Only
CPRS-NS PD Session: The Changing Face of Leadership Communications
January 11, 2023 , 4:30 PM to 5:30 PM AST
Join CPRS NS as Padilla President, Matt Kucharski, explores the trends, anecdotes & data on The Changing Face of Leadership Communications
Members Only
Unlocking Powerful Creative: CPRS-NS PD Session
November 30, 2022 , 1 PM AST
Impactful creative can have the power to connect with and influence audiences in ways that traditional PR can’t. Smart creative can help brands and organizations differentiate themselves, and communicate their narrative or offering in a unique and memorable way. And when creative execution has the appropriate PR support, the opportunities are endless. But, great creative doesn’t just happen. Creative teams need a clear strategy, audience insights, and proof points to build from. Hear from Jon Richard, Creative Director and Tanya Kavelaars-DiPenta Senior Director, Marketing, from NATIONAL PR, about how to set creative teams up for success and support great creative work.
Members Only
CPRS-VI Lunch & Learn: DEI Considerations in Publications and Graphic Design
November 18, 2022 , 1 PM PST
Calvin Jones speaks on how to approach image and type in graphic design work from a Diversity and Inclusion perspective. He speaks to potential unintended biases and best practices in graphic design work, especially when considering publications and campaigns.
Members Only
CPRS Regina: Revisiting Essential Principals II: How to Use Data in the PR Industry feat.Lisa Covens
November 16, 2022 , 12 PM CST
Hear expert insights from seasoned Public Relations expert, Lisa Covens on how data can help strengthen and evaluate PR campaigns.
Members Only
How to approach influencer marketing the right way: Strategies for PR professionals
November 03, 2022 , 12 PM EST
In collaboration with Cision, this webinar will cover best practices for leveraging social media influencers to obtain social proof and amplify your PR campaign to get results.
Free
More than a meeting – Let’s Talk About the APR® Program and Application!
October 25, 2022 , 12 PM EST
Get details about the 2023 APR® program from members of the Accreditation Council and recently-accredited CPRS members.
Members Only
"Cybersecurity Communications" With CPRS Nova Scotia
October 19, 2022 , 12 PM AST
Are you ready for a cybersecurity crisis? Learn how from expert Giles Crouch, Principal at NordSpark.
Members Only
CPRS Regina: Revisiting Essential Principals I: Communications Planning feat. Colin Babiuk
October 13, 2022 , 12 PM CST
This session, featuring PR expert, Colin Babiuk, focuses on building the essential elements of a successful communication plan as a primer for entry level communicators and as a refresher to intermediate practitioners.
Members Only
Understand Quebecers: You Are 45 Minutes Away from Succeeding in Quebec
October 05, 2022 , 12 PM EST
An exclusive webinar on how to reach Quebecers and succeed in Quebec
Members Only
CPRS Regina: Post-Pandemic PR feat. Daria Malin, Lisa Mazur, and Jolene Watson
June 13, 2022 , 12 PM CST
Want to know how to effectively target and reconnect with stakeholders post-pandemic? These three experts share key insights on how to reconnect and build your brand post-pandemic.
Members Only
CPRS Regina: The Science & Practice of Social Trust and Misinformation feat. Terry Flynn
February 14, 2022 , 12 PM CST
This session, presented by Dr. Terry Flynn, goes over the 7-key steps to building trust, combating misinformation, and changing minds.
Members Only
How to improve our campaigns through evaluation
October 15, 2021 , 1:00pm EST
All public relations professionals and communications managers called upon to design or manage communications strategies.
Free
The Harmony of IT and PR
May 18, 2021
Social and digital platforms are creating new communities daily. As this virtual world becomes ever more mainstream, so are new opportunities and unexpected challenges.Hear from David Almond, Alberta Innovates Executive Director of Information Technology about how these very different voices and views are blending in a mutually supportive partnership.
Members Only
Five Things I Wish Someone Had Told Me About Design 10 Years Ago
March 31, 2021 , 12:00PM PST
Whether the "designer" hat is one you've always wanted to wear or one that landed on you because there was nobody else to wear it, Peter will offer some tips on how to do it well. In this session about design basics, he will offer practical, honest takeaways for every kind of non-designer. What to try, what to avoid and when (and how!) to ask for help. Nobody will know that hat wasn't yours to begin with!
Members Only
CPRS Regina: Getting Found & Building Trust in an Economic Slump feat. BBB CEO Karen Smith and Barb McGrath
March 17, 2021 , 12 PM CST
This session featuring Barb McGrath and Karen Smith shares how to boost your visibility online and strengthen relationships as we navigate the challenges of the pandemic.
Free
CPRS Edmonton presents, Deep Dive on social media analytics and targeting
February 19, 2021 , 2 - 3 p.m. MST
Watch CPRS Edmonton's recent event, in which they discussed best practices regarding the use of social media analytics and targeting methods.
Members Only
CPRS Regina presents, CPRS Reads
December 10, 2020 , 7:00 CST
Facilitated by CPRS Regina Board Member, Rebecca Parry with two panelists and a special guest who will be discussing the book, White Fragility by Robin Diangelo, in the context of diversity, inclusion, equity, and racism in Saskatchewan.
Members Only
CPRS Edmonton presents, Nonprofits and public relations in the season of giving
December 03, 2020 , 2:00 PM MST
2020 has challenged us all. How can we support nonprofits while taking care of ourselves? What role can communicators play in the season of giving? What does Giving Tuesday look like in a pandemic? What strategies are nonprofit communicators using in the new normal? Let's tackle hope and well-being in the spirit of the season.
Members Only
CPRS Edmonton presents, New PR Technology, Tools and Techniques
November 27, 2020 , 2 PM MST
As PR professionals, we know two-way communications is paramount to ensuring relationships with our audiences are mutually beneficial. Over the past year, isolation has driven rapid innovation into our lives. Let's study the impact new technologies can have on our work, and how we can use them to our advantage in the new normal.
Free
CPRS Vancouver Island presents, Decolonization: a conversation with Kamala Todd
November 26, 2020 , 8:00 PST
What are our responsibilities as communications professionals living and working on colonized, Indigenous land? Join Kamala Todd who will help us begin an introspective journey to explore our role in reconciliation. Kamala, a Métis-Cree mother, community planner, educator, and filmmaker who was born and raised in the beautiful lands of the hən̓q̓əmin̓əm̓ and Skwxwú7mesh-speaking people (also known as Vancouver), will share her own learning and lived experiences with us. This conversation will inspire and encourage self-reflection, offer questions to ask ourselves about our responsibilities and relationships, and provide an opportunity for discussion.
Members Only
CPRS Calgary, Edmonton, Regina and Vancouver Island presentUS Election Deep Dive
November 03, 2020 , 8:00 PM MST
If you're still recovering from election fever, you won’t want to miss this US election discussion, which was held on November 3, 2020.
Members Only
CPRS-VI Lunch & Learn: Nailing Key Messages (October 2020)
October 28, 2020 , Noon PST
Ever wonder why some key messages work, and some don’t. Are you writing key messages that don’t get used or picked up? In this CPRS members-only session, Sharlene Smith, APR, FCPRS, LM, speaks about what makes a good key message, how to develop them, and use them so that they're helping to achieve your communication goals and objectives.
Members Only
CPRS Edmonton presents, The Future of Media and Journalism
October 20, 2020 , 8:00:00 AM MST
CPRS Edmonton welcomes Taproot founders, Mack Male and Karen Unland, discuss the current state of journalism and the implications for PR practitioners.
Members Only
CPRS Regina presents Communicating the Pandemic with Joan Petrie, Executive Director, Communications, Saskatchewan Ministry of Health.
October 18, 2020 , Noon CST
Joan Petrie shares her experience, insights and learnings, highlighting the important role of communications during the COVID-19 pandemic.
Members Only
CPRS Edmonton - PANEL: Start your communications consulting business
October 14, 2020 , 1:00:00 MST
Learn what you need to know about starting your own communications consulting business.
Free
Perceptions of PR in Canada – 2020 Survey Results
September 22, 2020
In 2017, the Canadian Public Relations Society (CPRS) kicked-off a national conversation on the future of public relations in Canada. Consulting with hundreds of Public Relations (PR) professionals from across the country, the Future of CPRS Committee developed a Strategic Framework focussed on delivering member value through a focus on four key priorities: community, collaboration, conscience and careers.
Members Only
Coffee Chats
June 09, 2020 , Ongoing EST
All members are encouraged to join us for CPRS Coffee Chats, a new weekly forum in which to have frank discussions about current issues in our profession and strengthen our community during challenging times.
Free
Centennial College presents a PD webinar preview
June 03, 2020
Get a sneak peak at our PD webinar series thanks to summaries courtesy of Centennial College BA of Public Relations Management program
Members Only
Crisis Communication in a Global Pandemic
March 26, 2020 , 1:00pm EST
Given what we currently know about this public health crisis, what are the major considerations that organizations need to focus on in the coming days/weeks/months?
Members Only
CPRS Health Academy Presents: Culturally Safe Communication - It starts with me.
March 03, 2020 , 1:00pm EST
Health disparities between Indigenous peoples and Canadians is a current and well-documented issue for the health system as a whole. In 2018, the Canadian College of Health Leaders voted Indigenous health the top priority area for health system and policy reform. Culturally unsafe communication at provider and institutional levels continues to negatively impact quality, access, and attachment to healthcare by Indigenous people.
Members Only
CPRS Health Academy Presents: Involving patients in the co-design of communication material: case study example from OpenLab
February 12, 2020 , 1:00pm EST
OpenLab is a design and innovation shop dedicated to finding creative solutions that transform the way health care is delivered and experienced. OpenLab brings together patients, clinicians, designers, artists, scientists, engineers and business people to understand health issues from multiple perspectives. Its approach strives to tap into the expressed and unexpressed needs of users to come up with products and services that are effective and a joy to interact with. OpenLab is located at the University Health Network, Canada’s largest research hospital.
Members Only
Gender Differences in Communication Styles and their Influence on Workplace Communication and the Practice of Public Relations
January 14, 2020 , 1:00pm EST
Webinar participants will also learn about results from a 2018 study that will allow them to reflect on their own communication style and behavior within the workplace: • Performativity in Public Relations • Ageism • Work/Life Balance • Diversity and Intersectionality • Gender Inequality within Leadership
Members Only
CPRS Health Academy Presents: Dealing with Bullying and Harassment
December 03, 2019 , 1 p.m. EST
Anyone with experience in the front lines of stakeholder engagement recognizes how quickly a well-intentioned planning or information session can go off the rails. All it takes is one or more participants to exert inappropriate dominance – to harass or even bully the facilitator, leader or participants in the room at the expense of everyone’s comfort. This engaging session focuses on understanding the motivations of bullies and harassers, how to regain balance in the room and rebuild group productivity.
Members Only
How to develop and apply a Futurist Mindset to Strategic Communications
November 12, 2019 , 1:00pm EST
-- What a futurist mindset is -- Future challenges that you and your organization may face -- How to develop a futurist mindset -- Steps to take now to secure your career in the future
Members Only
Everyone stepped up: Key lessons for professional communicators in the wake of the Humboldt Broncos tragedy
October 21, 2019 , 1 p.m. EST
In April 2018, the tragic Humboldt Broncos bus crash in Saskatchewan shone an unprecedented international media spotlight on Saskatchewan’s health system. During this session, you will learn how the communications unit from the newly formed Saskatchewan Health Authority (SHA) responded, including key lessons for professional communicators about putting the people you serve first and never forgetting that communications is a critical front-line activity.
Members Only
CPRS Health Academy Presents: First Canadian Live-streaming of a Kidney Transplant
October 01, 2019 , 1 p.m. EST
Long ago surgery was viewed as a "spectacle" that brought audiences in to learn and observe. Today, Facebook live-streaming presents a new opportunity to bring audiences where they would otherwise never be - in this case, into a real surgery in real time. For St. Joseph's Healthcare Hamilton, it was a method of reaching an unprecedented size of audience to achieve organizational goals that included health education, encouraging live kidney donations, connecting with young audiences in schools and building organizational reputation. But it was not without risk, an enormous amount of planning, and addressing ethical issues. In the end, it was storytelling at its best, which reached a broad audience, attracted national media attention, social media across the globe, and built good will inside and outside of the hospital.
Free
Centennial College presents a PD webinar preview
July 29, 2019
Get a sneak peak at our PD webinar series thanks to summaries courtesy of Centennial College's Bachelor of Public Relations Management program.
Members Only
Public Relations in the CASL Era
June 04, 2019 , 1 p.m. EST
Join CyberImpact's Antoine Bonicalzi on June 4, for a discussion about Canada's Anti-Spam Legislation (CASL).
Members Only
Ethics and the Code of Professional Standards
May 28, 2019 , 1 p.m. EST
Join Eileen Tobey, APR, FCPRS, LM, Humber College's Senior Fellow in Residence for a look at how they are instilling CPRS' values into the next generation of practitioners.
Free
Bridging Public Relations to Social Cohesion
May 20, 2019
Finding a Higher Social Value that Positions Public Relations & Communications Management for the Regulated Professions
Members Only
CPRS Health Academy presents: How Patient Communities Change Health Care and Advances Science: Mayo Clinic Case Study
May 07, 2019 , 1:00 PM EST
RESCHEDULED - MAY 7 - Patient online communities not only reduce isolation and anxiety when faced with a life-changing diagnosis, they can also improve health outcomes. As Community Director of Mayo Clinic Connect, Colleen Young wanted to do more than connect patients.
Members Only
The Value of Internal Communications in Canada’s Best Places to Work
April 30, 2019 , 1:00 PM EST
Do organizations view and value internal communications as a strategic method to create relationships with employees? Canada’s Best Places to Work certainly do. This session explores Canada’s Best Places to Work (as awarded by Glassdoor) in two critical areas as it relates to internal communications. #1 – How the companies’ communications/PR functions have been structured to support excellence in PR. And #2 – How their comms/PR teams are using internal communications to create mutually beneficial relationships with employees and provide maximum value to their organizations. The key findings from this presentation should prove valuable to those that want to build and strengthen their internal communications practices to support strong organization-employee relationships, and those that want to align with what Canada’s “best” workplaces are doing to ensure their comms team is structured and operates as a strategic management function.
Members Only
Social Media Research in PR in the Last Ten Years
March 26, 2019 , 1:00 PM EST
Social media has infiltrated almost every business and industry. Public relations professionals have had to enter the foray and keep up with constant new developments and trends. Researchers have also had a challenge in keeping abreast of trends and carving out streams of inquiry. This presentation examines the past ten years of social media research published in The Journal of PR Research, and PR Review, to establish the status of the field. What has been examined? What does this tell us? What are some possible future directions needing to yet be empirically explored?
Members Only
CPRS Health Academy presents: There is no Us and Them. There’s just Us
March 05, 2019 , 1:00 PM EST
Founded in 1918, the Canadian Mental Health Association (CMHA) is the most established, most extensive community mental health organization in Canada. Through a presence in more than 330 communities across every province, CMHA provides advocacy, programs and resources that help to prevent mental health problems and illnesses, support recovery and resilience, and enable all Canadians to flourish and thrive.
Members Only
How to stand out in a noisy market
February 26, 2019 , 1:00 PM EST
It's often said that there’s something magical about public relations in business. A lot of time and resources go into this marketing method, but what is so special about it and why should businesses invest in it? Darian Kovacs, PR mastermind and Managing Partner of the award-winning Jelly Digital Marketing and PR explains how PR can, and will, bring the "WOW" factor to your business.
Members Only
Using a stakeholder-communication continuum to inform internal communications and public relations
February 13, 2019 , 1:00 PM EST
Academic scholarship and professional literature have defined communications as existing in two groups: internal and external/public relations. However, there are changing attitudes and perceptions among senior leadership regarding stakeholder identification, publics, and communications. The presenter uses research to propose a continuum of communications which can be used to further refine and inform existing stakeholder identification, relationship management, and communication practices.
Members Only
CPRS Health Academy presents: “Do you know if this Code Orange is real?”
February 05, 2019 , 1:00 PM EST
Sunnybrook Health Sciences Centre is Canada’s first and largest trauma hospital. The clinical expertise of its staff, combined with its location in north-east Toronto, put it at the centre of the city’s two largest mass casualty situations in 2018.
Members Only
2019 Awards of Excellence Webinar
January 29, 2019 , 1:00 PM EST
Join us for an overview of this year's CPRS Awards of Excellence program.
Members Only
PetSmart and PetSmart Charities of Canada's Buy a Bag, Give a Meal™ program
December 13, 2018 , 1:00 PM EST
Join members of the Golin Canada team for an overview of their Gold Award of Excellence winning campaign.
Members Only
CPRS Health Academy presents: Creating an award-winning patient podcast: a case study by the Canadian Patient Safety Institute
December 04, 2018 , 1:00 PM EST
On Dec. 4, join the CPRS Health Academy to hear Dan Costigan, Senior Director, Strategic Communications with the Canadian Patient Safety Institute, provide an inside look at the Institute’s award-winning PATIENT podcast series.
Members Only
CPRS Northern Lights presents: The Intersection of Communications and Engagement
November 30, 2018 , Noon PST
Have you ever wanted to learn how to encourage participation and effectively engage with the public? Jessica Delaney is the Principal of Strategic Communications and Engagement at Delaney and Associates and has a strong desire to bring people together to get things done. Based in the Vancouver office, Jessica works with the team to develop, implement and report on engagement and communications strategies that focus on building common ground. She works to build social capital for ethical, values-based organizations, and earned her Certified Public Participation Professional (CP3) designation through IAP2 Canada in 2017.
Members Only
Pay it Forward as an APR Mentor
November 30, 2018 , 1:00 PM EST
This session will help you pay it forward by becoming a better APR mentor
Members Only
Trolls, Haters and Nasty Posts: How to tone down the trash talk on your city's social media
November 20, 2018 , 1:00 PM EST
Join Jan Enns and Julie Rogers for a discussion on how to deal with negative attitudes online and to hear their top 10 tips for keeping your social media social.
Members Only
Listening Leads to Stronger Communications that Build Better Relationships
November 13, 2018 , 1:00 PM EST
Learn how ongoing listening to Ontario’s pet owners informed the evolution of the Ontario Veterinary Medical Association’s (OVMA) communication strategy. Over the course of three years, earned and social media efforts improved not only the relationship between the association and its pet owner audience, but also strengthened the relationships between OVMA and its members, and more importantly, those between pet owner and vet.
Members Only
CPRS Health Academy presents: Creating a citizen-centred health system in Alberta through engagement
November 06, 2018 , 1:00 PM EST
On Nov. 6, join the CPRS Health Academy to explore how IMAGINE Citizens Collaborating for Health engaged 28 Albertans to learn, analyze and make recommendations about how healthcare is delivered in the province’s communities.
Members Only
PR in the Micro-Moment
October 23, 2018 , 1:00 PM EST
PR has always been about discovery but our primary source was media. And now micro-moments have the potential to transform the way we find news and information. In this interactive and informative webinar, Martin Waxman explores micro-moments and a mobile approach to PR. He explains why we need to look at the world from our audience’s perspective and how to create the kind of multimedia content that both helps and inspires people in the moment.
Members Only
CPRS Health Academy presents: A Case Study on Meaningfully Including Patient Voices
October 02, 2018 , 1:00 PM EST
The Canadian Partnership Against Cancer (CPAC) is a federally funded, not-for-profit organization working to accelerate action on cancer control in Canada. In 2017 and 2018, the Partnership developed and released three reports in the Person-Centred Perspective series. The communications campaign supporting the release of the three-part Person-Centred Perspective report series was the recipient of a CPRS National Silver Award of Excellence for Canadian Health Campaign of the Year as well as an IABC Toronto Ovation Award of Merit for Media Relations.
Members Only
Patient Confidential: Social Media Use by Healthcare Professionals
September 25, 2018 , 1:00 PM EST
The rise of social media has corresponded with an explosion in use by healthcare professionals: from online forums and clinical discussions groups to health-care conference ‘tweetups’, social media is being embraced by nurses and naturopaths, dentists and doctors. This hyper-connectedness has a downside, however, as the mixing of public and private lives begins blurring traditional boundaries, leading to violations of patient confidentiality on social media.
Members Only
CAE's 70th Anniversary Campaign
September 24, 2018 , 1:00 PM EST
How do you bring together more than 8,500 employees in 160 sites, from 35 countries and on five continents? Employees from different cultures, with different strengths (services, engineering, manufacturing, sales, etc.) and working in different markets? For the Global Communications team, CAE’s 70th anniversary was the perfect occasion. We had an ambitious strategy to do special celebrations that would last one whole year, with key events throughout, and to engage our people around the world - even though our small communications team is based in Montreal. During this webinar, we will share how we were able to leverage our 70th anniversary to increase our employees’ sense of pride and belonging.
Members Only
The Global Generally Accepted Practices (GAP) VIII study
May 10, 2018 , N/A EST
The Canadian Public Relations Society, the Communications + Public Relations Foundation and Mount Saint Vincent University partnered to conduct the first Canadian survey of Generally Accepted Practices in Public Relations.
Members Only
CPRS Health Academy presents: Route NHS
May 01, 2018 , 1:00 PM EST
Route NHS was transformational in terms of staff and leadership engagement, accountability, knowledge transfer, communications and preparedness for accreditation. The initiative incorporated visual cues and gamification to facilitate two-way, face-to-face communication between managers and staff, maximize engagement and education.
Members Only
CPRS Health Academy presents: 15 Years of Care
April 03, 2018 , 2PM EST
Corporate anniversaries are boring, soul-sucking endeavours. But they don’t have to be. When Vancouver Coastal Health’s Corporate Communications team was recently tasked with marking the organization’s 15 years of operation
Members Only
The Promise of Practical Communications in Managing Change and Delivering Value
February 20, 2018 , 2PM EST
In this session, Gene Nichols of Lean Out Communications discusses five practical techniques to enable successful and sustainable change through practical communication. The word “practical” is key,
Members Only
The Future of CPRS - Pre-Launch Webinar
January 09, 2018 , 2PM EST
The Future of CPRS Committee launched a consultation process to gain further public relations and communications industry input on a new proposed Strategic Framework for CPRS. The Framework was based on the results of a previous survey
Members Only
What Gets Measured, Gets Managed
October 27, 2017 , 2PM EST
This webinar, hosted by CPRS Northern Lights, provides an orientation on how to use Google Analytics to showcase the results of your marketing and communication efforts. It seeks to establish a consistent model for tracking inbound digital activities
Members Only
Building Trust with a New Government
October 24, 2017 , 2PM EST
This presentation features Heather Young, Communications Director for Mitacs, sharing details of Building Trust with a New Governement; Mitacs'
Members Only
Writing Engaging Content
October 16, 2017 , 12:00PM EST
Join CPRS Northern Lights for a Lunch and Learn Session, live from the Regional
Members Only
Snow Day: What Vancouver learned during its one-in-30-year winter event
August 22, 2017 , 2PM EST
Join us for our ‘coolest’ webinar yet. Amanda McCuaig, APR, Communications Manager (Engineering) at the City of Vancouver, and her colleague Gail Pickard
Members Only
Tell Me a Story
May 09, 2017 , 2PM EST
This webinar is meant to entertain, educate, and inspire you to tell better stories. Or, tell your story – better.
Members Only
Notley and the Beast: An Analysis of the Crisis Communications of Rachel Notley During the 2016 Wildfires
April 25, 2017 , 1PM EST
May 1, 2017 marks the first anniversary of the start of the devastating Fort McMurray wildfire known as “the Beast”. The Government of Alberta and the Regional Municipality of Wood Buffalo are generally given high marks for the way they managed this crisis situation.
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The 30-Minute Makeover: A Writing Refresher for Branded Articles
April 18, 2017 , 1PM EST
Welcome to the 30-Minute Makeover, a webinar designed to make your branded articles much easier to write. The first 15 minutes zoom in on a short-list of essentials needed in every article, including “do & don‘t” quick tips on tone, trust-building, helpfulness, and top-to-bottom engagement – plus an easy way to remember those tips!
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The CPRS professional liability insurance program and you!
December 15, 2016 , 2PM EST
Viewers of this webinar will gain awareness of the types of risks faced by PR and communication professionals and how liability insurance protection plays an essential role in the strength and vitality of a business.
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Surviving to thriving: How pioneering PR women achieved success on their own terms
November 16, 2016 , 2PM EST
During this webinar, researchers Virginia McKendry and Julia Jahansoozi of Royal Roads University discuss their preliminary study of how various pioneering women in PR were able to overcome obstacles and achieve success in a male dominated industry.
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R.A.C.E. and the Fort McMurray Crisis
September 26, 2016 , 2PM EST
The RACE formula - research, analysis, communication & evaluation - has been the foundation of strategic communications since John Marston published it in 1963 in The Nature of Public Relations.
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Demand a Plan
August 30, 2016 , 2PM EST
In 2015, Sussex Adrenaline partnered with the Canadian Medical Association to make seniors’ care a critical ballot box issue during the federal election. With the help of nearly 30,000 Canadians, this award-winning campaign increased awareness of seniors’ issues
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The Power of Magnetism: How to Create Profound Connections between an Organization and its Tribe
July 26, 2016 , 2PM EST
This topic was previously presented by Hugh MacPhie at the 2016 World Public Relations Forum, in Toronto, ON, as part of its three-day program focused on the value and importance of Communication Across Cultures.
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A visual roadmap to success: An analysis of the two-way communication in the social media space
May 10, 2016 , 2PM EST
Originally presented as a research session at the 2015 CPRS National Conference in Montreal, this updated presentation will provide an overview of a new and innovative method of measuring the direction and flow of communication within social media.
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Shift Happens...Through Effective Engagement
April 19, 2016 , 2PM EST
Changing times dictate changing approaches to communication, and its twin, community engagement. To be effective change managers, we must engage all stakeholders in a process of empowerment.
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Game On! Make your mission possible
February 09, 2016 , 2PM EST
Who doesn't like a good game? Harnessing the power of gamification, Royal Victoria Regional Health Centre (RVH) in Barrie, Ontario developed a colourful and interactive board game to engage staff and embed its vision, mission and values.
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Back-to-School With Walmart
January 12, 2016 , 2PM EST
In order to cut through the clutter of parents being bombarded by retailers about back-to-school necessities, Walmart focused on providing time-saving
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True North – Picturing the Possibilities
December 18, 2015 , 2PM EST
Laurie Dawkins from Vancouver Coastal Health will speak about the power of engaging middle managers to create cultural change. Learn how Vancouver Coastal Health engaged 16,000-plus directors
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Social purpose, business value: The global trends that are transforming PR
November 24, 2015 , 2PM EST
While most leaders agree that public relations and communication are essential to organizational success, there remain many different views about what PR is
Free
2015 - The Significance Of Communications In Business Success
June 02, 2015
David McLean, Leadership Expert and Entrepreneur
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