CPRS Webinars

Free Viewing for CPRS Members

Upcoming Webinars
Tuesday, Feb. 20, 2018
2 pm ET
Gene Nichols
 The Promise of Practical Communications in Managing Change and Delivering Value

Change is constant. Companies, organizations and agencies are transforming every day, at all levels, and change efforts impact everyone, from employees to customers, from donors to suppliers, and from investors to members of the community.

Yet, even though all organizations are changing constantly, three out of every four change efforts fail to deliver the anticipated benefits or are abandoned entirely. Why is that?

One major reason is that companies change without considering the critical enabler that will make those changes successful: communication and stakeholder engagement.

In this session, we’ll discuss five practical techniques to enable successful and sustainable change through practical communication. The word “practical” is key, because the techniques we discuss can be implemented without requiring additional staff, technologies or resources. That will make it easier for professional communicators, managers and PR practitioners to convince leadership to consider communication seriously during change initiatives.

In this session, we’ll discuss:

•             the importance of communication and PR in facilitating successful change;

•             the fundamentals of a practical stakeholder approach to change communication;

•             the critical questions that need to be asked and answered when developing a change communication program;

•             ways to align stakeholder groups around a change, to both drive them to adopt a change and galvanize them as change agents; and

•             tips to persuade organizational leadership to consider communication in the change process.

With a dose of practicality, Communications professionals can sell their value, maintain relevance and - most importantly - drive repeatable, sustainable results in a changing environment.


Gene Nichols, MBA, is a managing partner of Lean Out Communications, a management consulting firm that helps organizations prepare for, implement and sustain transformative change with practical, repeatable and scalable solutions.

Gene has more than two decades of global experience helping organizations navigate successful change, manage their reputations and drive sustainable competitive advantage. His experience includes: 

•             building strategic communications and promotional programs designed to meet objectives efficiently and cost effectively;

•             aligning organizations around change initiatives and driving acceptance among both internal and external stakeholders;

•             driving positive culture change and building cultures that perform;

•             managing brand and corporate reputation;

•             navigating crises proactively and reactively; and

•             generating powerful executive communications to support strategic vision and enhance credibility.

Gene holds an MBA from Lehigh University, Bethlehem, Pennsylvania.
Email Dan LaBelle to attend.

Change Management
Have an interesting topic you'd like to present? Let us know.
Archived Webinars
Wednesday, Jan. 17, 2018
2 pm ET 
Kim Blanchette, APR, FCPRS & Colleen Killingsworth, MCM, APR, FCPRS
The Future of CPRS
The Future of CPRS
Tuesday, Jan. 9, 2018
2 pm ET 
Kim Blanchette, APR, FCPRS & Colleen Killingsworth, MCM, APR, FCPRS
The Future of CPRS - Pre-launch
View recorded webinar
The Future of CPRS
October 27, 2017
3 pm ET  

Timothy Lynch
 What Gets Measured, Gets Managed
View recorded webinar

Evaluation and Measurement

October 24, 2017
2 pm ET

Heather Young
Building Trust with a New Government
Government Relations

October 16, 2017
2 pm ET

CPRS Northern Lights
Writing Engaging Content
Local Society Lunch and Learn
August 22, 2017
2 pm ET

Amanda McCuaig, APR and Gail Pickard, ABC
Snow Day: What Vancouver learned during its one-in-30-year winter snow event 
Issues Management

May 9, 2017
2 pm ET
Andrea MacLean, APR and Steve Winogron
Tell Me a Story
Tuesday, Apr. 25, 2017
1 pm ET

Sheridan McVean, MBA, APR, FCPRS & Chaseten Remillard, PhD
Notley and the Beast: An analysis of the crisis communications of Rachel Notley during the 2016 wildfires 

View recorded webinar 
Communications Research Study
Tuesday, Apr. 18, 2017
1 pm ET
Jane Stokes
The 30-Minute Makeover: A Writing Refresher for Branded Articles
Writing techniques
Thursday, Dec. 15, 2016
2 p.m. ET

The CPRS professional liability insurance program and you!
Membership Benefit
Wednesday, Nov. 16, 2016
2 p.m. ET

Royal Roads University
From Surviving to Thriving: How pioneering PR women achieved success on their own terms
Public Relations Research Study
Tuesday, Sept. 20, 2016
2 p.m. ET
Diane Bégin, APR and Jordan Redshaw
R.A.C.E. and the Fort McMurray Crisis

Social Media/Crisis Communications
Tuesday, August 30, 2016
2 p.m. ET
Sussex Strategy Group
Demand a Plan
Government Relations Campaign of the Year 
(Silver winner) 

CPRS Awards of Excellence Winner
Tuesday, July 26, 2016
2 p.m. ET

Hugh MacPhie
The Power of Magnetism:
How to Create Profound Connections between an Organization and its Tribe  

WPRF Session

Tuesday, May 10, 2016
2 p.m. ET

Mount Saint Vincent University
A visual roadmap to success:
An analysis of the two-way communication
in the social media space
View recorded webinar

Social Media

Tuesday, April 19, 2016
2 p.m. ET

North East Local Health Integration Network

Shift Happens...Through Effective Engagement
View recorded webinar

Community Engagement

Tuesday, Feb. 9, 2016
2 p.m. ET

Royal Victoria Regional Health Centre
Game On!  Make your mission possible
View recorded webinar

Employee Engagement

Tuesday, Nov. 24, 2015
2 p.m. ET

Argyle Public Relationships

Social purpose, business value:
The global trends that are transforming PR

View recorded webinar

Global Trends in PR

Tuesday, Dec. 8, 2015
2 p.m. ET
Vancouver Coastal Health
VCH True North – Picturing the Possibilities
View recorded webinar

Internal Communications/
Employee Engagement

Tuesday, Jan. 12, 2016
2 p.m. ET

Back-to-School With Walmart
View recorded webinar

Media Relations