CPRS Webinars

Free Viewing for CPRS Members

Upcoming Webinars
DatePresenter Subject Area(s)
Tuesday, Apr. 18, 2017
1 pm ET
Jane Stokes
The 30-Minute Makeover: A Writing Refresher for Branded Articles

Join this 30-Minute Makeover, a webinar designed to make your branded articles much easier to write. The first 15 minutes zoom in on a short-list of essentials needed in every article, including “do & don`t” quick tips on tone, trust-building, helpfulness, and top-to-bottom engagement – plus an easy way to remember those tips! The next 15 minutes pinpoint fatal writing errors made by everyone at some time or another, especially on headlines, leads, and product mentions. No matter whether your articles are to be distributed in earned, paid, or owned media space, the “power” tips offered in this section will steer you away from the most common writing traps – and since some tips work so quickly, they`ll be marked as “magic”. All questions will be answered following the webinar. 

Instructor Biography:

Jane Stokes is a journalist and a commercial writer. During the past couple of decades, she has spent much of her time writing and editing branded articles and video scripts with the goal of maximum appeal, all of which she now re-directs into workshops for communicators and students. Jane spent many years writing for a major Toronto daily newspaper, as well as other publications, and is now a columnist and feature writer for Dreamscapes Travel & Lifestyle Magazine. In 2016, she released The Content-Writing Handbook and as a spin-off distributes Bloopers! , a monthly fix-it series.

Writing skills
Tuesday, Apr. 25, 2017
1 pm ET
Sheridan McVean, MBA, APR, FCPRS & Chaseten Remillard
A Study on the Communications efforts surrounding the Fort McMurray Wild Fires.
Presenter Biographies: 
Sheridan McVean has more than 30 years of marketing, integrated marketing communications, and public relations experience. As an entrepreneur, he has owned several businesses including an integrated marketing communications firm, a public relations consultancy and a private capital management firm. In addition, he has worked in the Office of the Premier of Alberta, with Hill + Knowlton Strategies, and with the Calgary Homeless Foundation. His clients have included: Cisco Systems, Deloitte, Husky, McCain Foods, Microsoft, Shell, Suncor, WestJet, the governments of Canada and Alberta, numerous non-profit organizations, as well as small and medium sized entrepreneurial businesses.

Chaseten Remillard is a communications scholar interested in questions of social and environmental justice. With expertise in visual and professional communications, Remillard’s research includes topics as varied as homelessness, Canadian artist Bill Reid, hockey art, the Alberta Oil Sands, and shark films. Despite this eclecticism, he consistently interrogates how images gain and transmit meaning and how these meanings serve to reinforce particular “ways of seeing” ourselves and the world around us. Currently, Remillard is completing a book on the visual communication of homelessness in the Canadian press. He is happily married to his wife Tanya and is a proud father of three. 
Communications Research Study
May 2017To be announcedGlobal Trends
June 2017To be announcedCrisis Communications
August 2017To be announcedStakeholder Engagement
Archived Webinars
Thursday, Dec. 15, 2016
2 p.m. ET

The CPRS professional liability insurance program and you!
Membership Benefit
Wednesday, Nov. 16, 2016
2 p.m. ET

Royal Roads University
From Surviving to Thriving: How pioneering PR women achieved success on their own terms
Public Relations Research Study
Tuesday, Sept. 20, 2016
2 p.m. ET
Diane Bégin, APR and Jordan Redshaw
R.A.C.E. and the Fort McMurray Crisis

Social Media/Crisis Communications
Tuesday, August 30, 2016
2 p.m. ET
Sussex Strategy Group
Demand a Plan
Government Relations Campaign of the Year 
(Silver winner) 

CPRS Awards of Excellence Winner
Tuesday, July 26, 2016
2 p.m. ET

Hugh MacPhie
The Power of Magnetism:
How to Create Profound Connections between an Organization and its Tribe  

WPRF Session

Tuesday, May 10, 2016
2 p.m. ET

Mount Saint Vincent University
A visual roadmap to success:
An analysis of the two-way communication
in the social media space
View recorded webinar

Social Media

Tuesday, April 19, 2016
2 p.m. ET

North East Local Health Integration Network

Shift Happens...Through Effective Engagement
View recorded webinar

Community Engagement

Tuesday, Feb. 9, 2016
2 p.m. ET

Royal Victoria Regional Health Centre
Game On!  Make your mission possible
View recorded webinar

Employee Engagement

Tuesday, Nov. 24, 2015
2 p.m. ET

Argyle Public Relationships

Social purpose, business value:
The global trends that are transforming PR

View recorded webinar

Global Trends in PR

Tuesday, Dec. 8, 2015
2 p.m. ET
Vancouver Coastal Health
VCH True North – Picturing the Possibilities
View recorded webinar

Internal Communications/
Employee Engagement

Tuesday, Jan. 12, 2016
2 p.m. ET

Back-to-School With Walmart
View recorded webinar

Media Relations