What you need to know

The Public Relations Knowledge (PRK)® exam is the first standardized public relations exam in Canada. It was launched in January, 2013.
 
Those who successfully complete the PRK exam bring tangible evidence of their knowledge and readiness for the workplace as they begin or build their career in public relations. This two-and-a-half-hour exam is written online and comprises multiple choice, short answer and editing exercises. The bulk of the exam covers workplace readiness and strategic analysis. There is also some focus on general public relations history, theory and concepts, and the fundamentals of practice. A transcript containing the final grade and a grade for each section is provided to each participant.
 
You are not required to be a member of CPRS to write the exam. If you are interested in joining and are eligible for Affiliate membership, you have to opportunity to do so at a rate that is reduced from the full national membership level.
 

 
 
Application Form:
 
Please download the Word version >>>HERE<<< and send to accreditation@cprs.ca by email.

  • Note that if you are eligible for the Group Membership Policy Discount, please call the CPRS office (416 239 5884) before submitting payment.
 
 
Exam Readiness Program:
 
The Exam Readiness Program is available for purchase to support your preparation for the Public Relations Knowledge (PRK)® Examination. You will receive guidance on where to focus your efforts and will have several opportunities to ask questions and gain information.
 
The Exam Readiness Program includes:
 
Study Guide 
  • objectives and benefits of the exam
  • the PRK Process: what to expect
  • exam details and structure
  • sample questions
  • suggested reading list
CPRS Style Guide
  •  Based on CP Style, this short version Style Guide focuses on the field of public relations.
Webinar
  • The Exam Team gives a detailed description of what to expect on the exam and tips on how to prepare. You may send in your questions after viewing. 

Online Discussion Forum 
  • Prior to the exam date, an interactive online forum provides the opportunity for participants to post questions, provide comments and connect with fellow participants and PRK experts.
 

Cost*


Item Price Tax 13%
Total
Exam Readiness Program
 $100  $13  $113
Public Relations Knowledge (PRK)® exam  $150  $19.50  $169.50
Total for both Exam Readiness Program and PRK exam  $250  $32.50  $282.50

* No Refund Policy: In the event of cancellation or failure to appear at the exam, CPRS does not provide a refund. If a request for deferral is provided 10 working days in advance of the exam, the participant will be permitted a one-time deferral to write at the session immediately following the one in which the participant deferred.
 
What this means to employers

Résumés are necessary tools that describe a candidate's education, work experience and achievements. But how do you evaluate workplace readiness related to judgement, critical thinking and writing skills?

The Public Relations Knowledge (PRK)® exam can help by:

  • offering a professional tool to guide you to the best candidates
  • instilling confidence based on the knowledge that seasoned professionals have pre-screened key workplace proficiencies such as writing, judgment and analysis
  • providing a tool that can be used to benchmark your employees 

The Public Relations Knowledge (PRK)® exam will be of interest to you if you:

  • are a student about to graduate from a public relations program and want to differentiate yourself in the job market
  • have transitioned to a public relations role from a different background and need to demonstrate your PR knowledge
  • are hiring for junior public relations positions and are concerned about the risk of a false hire
  • are teaching in a public relations program and want to provide the guidance students seek


 

Contact Information:
For more information on the PRK exam, please do not hesitate to reach out to Lorianne Weston, Director of Accreditation and Education, CPRS National Office lweston@cprs.ca