Fourth Annual PR Agency Boot Camp

Friday, April 4th, 2014

The Canadian Council of Public Relations Firms (CCPRF) is hosting the fourth annual PR Agency Boot Camp on Friday, April 4th, 2014.

This one-day conference is a must-attend for PR professionals who want to sharpen their overall skillset. The curriculum has been developed with agency professionals in mind, but is open to all practitioners.

St. Andrew's Club & Conference Centre
150 King Street West (27th floor)
Toronto, ON M5H 1J9

Click here to attend the PR Agency Boot Camp

St. Andrew's Club public transit and parking directions

CCPRF Member Rate - $495.00

Non-Member - $595.00

3 or more attending from the same organization (registering at the same time) - $395.00

*Program as of Tuesday, April 1, 2014 - subject to change

8 - 8:30 a.m.


8:30 - 9:15 a.m.

Morning Kick Off Presentation:

Paul Holmes, editor of The Holmes Report and chief executive of The Holmes Group

9:15 - 10 a.m.
General Session

Client Panel: Let's Get Inspired!  
Moderator: Mike Abbass, Paradigm PR

  • Sandy DiFelice, Director of External Affairs, Toyota Canada
  • Susan Schutta, Senior Director, Marketing PR & Social Media, Walmart Canada
  • Jeanette Jones, Director, National Communications, McDonald's Canada
  • Barbara Timmins, Senior Manager, Corporate Communications, TD Bank Group
10:15 - 11:10 a.m.
Concurrent Sessions
Developing Big Ideas: 
1A. Learning From the Best:
Best Practices of Cannes Review

Speaker: Karen Howe, Senior VP, Creative Director, One Advertising
Room: Main Dining Room

1B. What is vine?

Speaker: Rannie Turingan, Social Media Consultant
Room: St. Andrew's Hall

11:15 a.m. - noon
Concurrent Sessions
Shaping Your Story:!  
2A. Huffington Post – writing compelling headlines
Speaker: Rebecca Zamon, Living Editor, Huffington Post Canada

2B. 5 Things about Real Time Marketing
Speaker: Dave Jones, Principal at Social Lab

noon - 1:30 p.m.

Lunch and Keynote Presentation:

Steve Ladurantaye
Head of News and Government Partnerships
Twitter Canada

1:30 - 2:30 p.m.
General Session

The Power of an Idea:
Moderator: Daniel Tisch, APR, FCPRS, Argyle Communications

  • Nicole Gallucci at BOOM! Marketing
  • Georgia Sapounas, Digital Manager, CDN Olympic Team

2:45 - 3:45 p.m.
Closing Keynote

What Chores Say About Your Sex Life and Other Ways to Uncover the Truth About People

Speaker: Kasi Bruno, VP Strategy and Cultural Insight, Y&R

4 - 5 p.m.
Closing Remarks

Closing Comments: David Gordon, CCPRF

Networking After Party/Reception with CCPRF members