In this workshop, Jane Antoniak, MCM, APR and Alex Sévigny, PhD, APR will discuss various communications strategies you can use to protect and enhance your brand and its leader, including:
With the rise of Corporate Social Reporting (CSR) reporting, questions have emerged regarding its true utility; CSR reports may more closely resemble marketing materials than financial statements as much of the data companies provide can be cherry picked.
How to focus on portraying your organization as a truly and authentic dedicated corporate citizen and avoid damaging the organization's reputation?
Public Relations and Public Engagement:
What is the Difference and How Can We Collaborate?
In the 21st century multimedia environment, the public expect to play a greater role and have more say in shaping public policy and even private sector initiatives. Public engagement is an unique discipline, but public relations plays an important role in ensuring that any public engagement campaign is successful. Attend this workshop to learn how to support public engagement to increase public confidence in your organization and get effective feedback from your target audiences.
An organization’s website is arguably the most important communications tactic they have. Their digital presence represents the organization for thousands of online visitors—-some who may never communicate directly with the organization or set foot inside their brick and mortar location (especially true today, given physical restrictions imposed due to COVID-19).
Managing a website redesign project is becoming common in the career of today’s public relations professional, and too often, the content and structure of the new site is approached from the point of view of the organization itself. However, this can lead to a key limitation in both PR best practice and website design: the one-way communication trap. So, how do you ensure you're getting your organizations' info out while still meeting the needs of your audience?
This workshop will use case studies and examples to challenge attendees to approach website redesign using a two-way communication model and user-centric approach, more commonly referred to as user experience design (UX), and:
1. Helpful info for those within your organization/leadership demonstrating the importance of including UX research and design in a website redesign PR;
2. How to ensure two-way communication best practices are part of your web redesign project;
3. How to measure the success of your user-centric approach using the RACE formula;
4. Tips for how to include and assess UX information requests on an RFP;
Jonathan Kochis, Owner, Resolution Interactive Media
1) Tips for managing conflict, relationships with stakeholders and competing interests.
2) How to create an adaptable structure that can leverage input from different communications disciplines including media relations, marketing, corporate communications and internal communications.
3) Tips for socializing your strategy beyond the core team.
4) How to utilize project management technology and tools to improve workflow and integrate your approach.
5) Tips for tracking success and measuring impact.
Following this workshop, attendees will:
1) Acquire a deep understanding of the impact of employee activism on an organization’s brand –both positive (ambassadors) and negative (walk-outs);
2) Recognize the workplace is far from homogenous (with five generations at work) and discover the variety of issues important to employees in Canada today;
3) Explore internal measurement tools to monitor employee activism;
4) Understand the role of corporate communicators in the development and implementation of whistle-blowing (etc.) policies and change management within organizations;
5) Gain tips on how to advise the C-suite on addressing employee activism in their organization
Following this workshop, you will:
1) Learn from two examples of online bullying by 'new media' at a federal inquiries about fisheries and a major school district..
2) Take away good and bad examples of coping strategies.
3) Understand how it could happen to you, how you might prevent it and how to deal with it if you become the scapegoat.
1) A recap of principles related to symbolism, shared identity, and universal design;
2) Our strategies for boosting participation (messaging/font choices, involving people with lived experience, contests, live-streaming);
3) The educational component we delivered through our libraries about inclusivity;
4) How we adopted a new flag policy and procedures to enable students to change their name or gender in our systems;
5) The efforts we undertook to turn critics into engaged volunteers.
Christine Szustaczek, MCM, APR is the Chief Communications Officer at Sheridan College. Prior to joining Sheridan in 2013, she ran her own communications consultancy for ten years, helping numerous colleges, universities, hospitals and social service agencies in Canada to communicate their impact.
She’s co-President of CPRS Hamilton and VP of the Alice and Murray Maitland Charitable Foundation. She’s and avid learner who is passionate about conveying the power of education to transform lives.
1) Understanding the new media and the way to engage with them
2) The importance of customization and the art of developing relationships
3) Various ways to highlight projects in 2020
4) Analysis metrics to apply with each media type
5) The importance of being different with media offensives/outreach
6) Adapt strategies to the Covid-19 era.
A curious entrepreneur who likes to engage with others, Thara was born for PR.
In the profession for 10 years now, Thara founded her own agency, Thara Communications, 6 years ago, and co-founded AgendaPR.ca, a collective communication startup, 4 years ago.
She describes herself as a matchmaker whose mission consists in making media fall in love with her clients.
Solneige Diaz is Vice-President of Thara Communications, and co-founder of AgendaPR.
Passionate for culture and media, she puts her heart and energy in showcasing projects such as Juste pour rire, Metro mon épicier, Tourisme Basses Laurentides, Conseil des arts et des lettres du Québec, etc. She taps into her creativity to make every accomplishment stand apart.
Along with Thara Tremblay-Nantel and Julien Tremblay, she co-founded AgendaPR, an event calendar helping every PR practitioner stay informed of launches and events in their field. AgendaPR also organizes an annual conference intended for industry stakeholders, so they can improve their knowledge and stay atop the industry’s new trends.