The relationship between Canada and the United States has always been complex.
Our countries are closely intertwined. Adding to this context, the arrival of President Trump in 2016, the minority government situation in Canada, and the upcoming US presidential election have made for interesting challenges, some new thinking and some uncertainties.
Join us for an engaging discussion with noted political analyst John Parisella, during which he will provide us with a macro view of this important bilateral relationship and will share with us his perspective on what is to come.
John Parisella, Senior Advisor, Business Outreach, NATIONAL
In this dynamic panel, the leaders of Canada’s largest home-grown agencies share their perspectives on how they’re advising their clients and evolving their businesses during and after the pandemic. Argyle CEO Daniel Tisch, APR, FCPRS facilitates a conversation among his peers examining at the emerging imperatives for the public relations professionals of today and tomorrow.
Daniel Tisch, APR, FCPRS, President & CEO, Argyle Public Relationships
Jennifer Davies is a strategic communications, public affairs and public policy specialist with two decades of progressive experience and leadership. Jennifer is a leader in Earnscliffe’s national strategic communications and integrated campaigns practice, serving clients across the private, not-for-profit, and public sectors.
Prior to joining Earnscliffe, Jennifer founded and ran her own consultancy and led a team of communications professionals at a provincial crown agency with responsibility for corporate and major project communications and marketing, community and regulatory engagement, government and media relations.
Jennifer serves as a strategic advisor, facilitator and trainer for senior corporate and public sector executives on strategic planning, crisis communications and issues management, and works to ensure effective media communication, speech and presentation delivery, and storytelling to achieve positive results. Jennifer has experience working with private, public and not-for-profit sector clients on policy issues, public consultation, community and regulatory engagement, strategic and business planning, governance, health, natural resources, technology, infrastructure, and social justice.
Jennifer holds a Bachelor of Arts in Political Science from the University of British Columbia and a Masters degree in International Relations from the University of Wales. She supports the community through her voluntary work with the Dr. Peter AIDS Foundation Board of Directors and other organizations in the not-for-profit sector. Jennifer is an active participant in the Canadian Public Relations Society, the International Association of Business Communicators, the Institute of Public Administration of Canada and the Women’s Executive Network.
A lawyer by training, Martin Daraiche joined NATIONAL in 2008. Successively named Partner (2012), Managing Partner of the Quebec City office (2017), and most recently President of NATIONAL (2019), Martin manages the Firm’s operations across Canada, including that of its nine offices from coast to coast.
Martin remains a highly sought-after senior advisor to his clients, offering high-level strategic advice in pan-Canadian public relations and government relations. Drawing on broad political experience and an in-depth understanding of government decision-making mechanisms, he works closely with business leaders to simplify the most complex issues so they can define distinctive strategies to reach, and even surpass, their goals.
Martin previously served on the board of directors of The Arthritis Society from 2016 to 2019 and was a select member of the Governor General's Canadian Leadership Conference in 2012.
The CIPR Artificial Intelligence in Public Relations Panel - #AIinPR - was founded in 2018 to explore the impact of artificial intelligence on public relations and the wider business community. The Panel has established an international reputation as a centre of excellence for promoting knowledge and understanding of automation and AI in the roles of public relation practitioners.
This plenary discussion will explore the latest findings from the Panel's world-leading research, including what 2020 holds for the PR industry with automation and AI. It will also include PR's vital role in setting the narrative as it guides businesses, organizations and brands on automation and AI deployment. This session will also look at how we build trust amongst workforces and stakeholders, including the public, and will give a nod to the climate change agenda as AI increases environmental impact.
Kerry Sheehan, Artificial Intelligence in PR Chair, CIPR - Chartered Institute of Public Relations
Kerry Sheehan has more than 15 years’ experience in government, health, tech, B2C and B2B sectors including global brands including, Intercontinental, Microsoft and the NHS.
She has extensive experience leading communications and marketing functions in agency and in-house settings, and has proven success in developing and implementing artificial intelligence (AI) strategies.
Kerry is a Chartered Public Relations Practitioner, CIPR Council member, and a Fellow of the Chartered Institute of PR. She’s Chair of the globally-leading #AIinPR panel looking at the implications of AI and in the PR, communications and marketing communications industry.
Kerry is a member of the International Data Science Foundation, and is a graduate of Dame Wendy Hall's Fundamentals of Data, AI and Machine Learning.
From Unconscious Bias To Conscious Communications: Strategies For Social Justice and Racial Equity
This interactive session includes a keynote presentation by Kim Clark, a panel of executives and communication leaders and an open Q&A.
It will cover:
Panel Discussion: Empowering the Next Generation of PR Professionals
This panel will bring together leaders in PR to discuss how agencies can empower the next generation of young PR professionals. Discussion will focus on what agencies and other employers can do to support those entering the industry and advice for new grads navigating the current landscape, including how they can effectively market themselves in one of the most challenging labour markets our industry has ever seen.
David Brodie, Senior Vice President & General Manager, Citizen Relations
With over 13 years experience in the marketing communications industry, Katie has spent her career developing strategic communications programs, building profile and managing crises for some of the world’s leading brands. Katie brings a combination of methodical process and creative thinking to every challenge, helping clients develop strategic, integrated programs to elevate brands, engage consumers and drive business results.
A seasoned communicator, Katie is committed to driving conversation rooted in consumer insights, resulting in Strategy hardware three consecutive years. Prior to joining Colony, Katie held the position of Vice President at Citizen Relations and most recently, helped launch the PR arm at integrated agency, No Fixed Address. Having spent her career at a number of Canada’s top communications agencies, Katie has counselled global brands including, Loblaw Companies Limited, PepsiCo Foods, P&G, IBM and Kraft Heinz.
Outside of work, Katie is the mom of two young boys ages two and five. When she’s not playing superheroes or stepping on stray Lego, you can find baking cookies for her side hustle – Sugar by Katie.
Dave “The Connected One” Forde has been involved in the advertising and technology industry across Canada for over 15 years in various sales and marketing roles, he launched Profectio and PR In Canada. He also serves as an advisor to a number of businesses across the country. Most recently Dave laughed The Connected One which help brands find the right sellers across the globe.