The internationally acclaimed internet sensation behind the song ‘United Breaks Guitars’ with over 10 million views!

The United Breaks Guitars triumph!

In 2009, Dave’s life and career were completely transformed when he launched the first of three YouTube music videos chronicling his extraordinarily frustrating customer experience with the airline whose employees damaged his Taylor guitar while touring.

Within a few days of its release, the song ‘United Breaks Guitars’ became an unprecedented hit on the internet reaching over 120 million people globally. This triumph has since established a benchmark for customer service and is a glaring example of the power of one person in the age of social media.

The international academic community has been actively evaluating the impacts of Dave's ‘United Breaks Guitars’ phenomenon, including institutions such as Harvard, University of Toronto (Rotman School of Business) and the University of North Carolina at Chapel Hill.

The Social Media impact!

Dave Carroll is the ‘Musician with a Message’ who continues to define our understanding of the power of one in social media relations to ensure excellent customer experience. As we embrace the vast opportunities and challenges ‘connecting’ with global audiences and communities, Dave leads the way as an expert in social messaging using music.

Dave is a successful Canadian singer/songwriter who for twenty years has entertained us with his music that is down-to-earth, engaging and authentic. Now, in addition to his concert appearances, he is a sought-after speaker who is creating a legacy of change in the worlds of music, social media relations and customer experience.

And now…Everyday Heroes!

Most recently, Dave has launched his latest project entitled ‘Everyday Heroes.’ This song/video honours the ‘Promises Kept’ by all First Responders who answer the call in 9-1-1 emergencies. His unique ‘Everyday Heroes’ online community found at 911song.com enables thousands of First Responders, their family members and all who have benefitted from First Responder services to share their thoughts and stories. This confirms the respect we all have for the women and men of our Fire, Police, EMS and 911 Dispatch services.

Whether to enlighten, inspire, reinvigorate or simply to entertain, Dave connects with audiences internationally and encourages the changes required to improve our world, one experience at a time!