Archived On-Demand Webinars from 2011-2012 Webinar Series

Presenter: Michael Davis, partner, managing director,Reputations
Date: Monday, November 21, 2011 @ 2 p.m. EST
Cost for members: $65 + HST (includes three webinars of your choice)
Cost for non-members: $85 + HST (per webinar)

Topic:
Walmart Canada engaged Reputations to launch ShareGreen.ca, a project meant to maintain positive momentum that Walmart Canada received during its Walmart Green Business Summit in Vancouver, B.C. The website would facilitate further learning and collaboration, be national in reach, cost-effective to operate and be more accessible than a physical library or one-day event. The hope was to have nationally-recognized brands submit their green business case studies, and have ShareGreen.ca recognized as a strong resource on green business initiatives.

ShareGreen.ca

• Designed for businesses to post green business case studies online;
• Built on wordpress platform;
• Provides a place to post about these industry sectors: transportation, tourism, food and beverage, government, manufacturing, resource extraction, professional services and retail sectors;
• Walmart Canada Sustainability Challenge – twenty-three of Canada's largest corporations were challenged to launch a major sustainability initiative within one year of the summit and the results would be updated and shared on ShareGreen.ca.

Presenter: Erin Newell-Lupien, communications advisor, community relations,ATCO Gas & Gordon Eckert, supervisor, community relations,ATCO Electric
Date: Monday, January 16, 2012 @ 2 p.m. EST
Cost for members: $65 + HST (includes three webinars of your choice)
Cost for non-members: $85 + HST (per webinar)

Topic:
ATCO Gas and ATCO Electric (AG/AE) developed an "edu-tainment" program meant to educate young children about the hazards of electricity and natural gas in the home. After the results from a survey with Albertan teachers indicated that previous AG/AE teaching materials were not used in the classroom, AG/AE embarked on creating an educational program that would engage elementary students and faculty.

Discover how ATCO Gas and ATCO Electric dealt with these issues:

• 42%-50% of ATCO customers indicated that AG/AE could do more to educate the public on safety;
• Previous safety education material offered to elementary schools were either non-existent (e.g. ATCO Gas) or suffering from a lack of interest;
• Teachers communicated a preference for in-class presentations by ATCO field personnel, but increasing workloads and staff shortages made it difficult for ATCO to deliver these types of presentations.

SEE HOW ATCO GAS & ATCO ELECTRIC WERE ABLE
TO MAKE ITS SAFETY EDUCATION PROGRAM A SUCCESS!

Presenter: Patricia Kéroack, conseillère en communications,Fédération des médecins spécialistes du Québec
Date: Tuesday, March 27, 2012 at 2 p.m. EDT
Cost for members: $65 + HST (includes three webinars of your choice)
Cost for non-members: $85 + HST(per webinar)

Topic:
Fédération Des Médecins Spécialistes Du Québec had a difficult situation on its hands when it planned to renovate its office, while operating at regular capacity, in downtown Montréal. FMSQ developed an internal communications plan to help ease employees into the new work environment during the office's transformation. During the major construction project, FMSQ turned its office into a 21st century gaulois village in an attempt to build employee and morale and "resist the assaults of our enemies, the renovators."

In its internal communications plan, Fédération Des Médecins Spécialistes Du Québec wanted to:

• Minimize inconveniences to employees due to major construction.
• Create a harmonious environment for employees despite the numerous difficulties during the renovation.

DISCOVER HOW FÉDÉRATION DES MÉDECINS SPÉCIALISTES DU QUÉBEC TRANSFORMED ITS WORKSPACE-TURNED-RENOVATION-SITE INTO LE GRAND VILLAGE GAULOIS!

Presenter: Jeffrey Spivock, manager, NATIONAL Public Relations
Date: Monday, April 16, 2012 @ 2 p.m. EDT
Cost for members: $65 + HST (this webinar includes two archived webinars of your choice)
Cost for non-members: $85 + HST (per webinar)

Topic:
Harlequin, the leading publisher of romance novels, has produced a romance report for 20 years. This magazine was the basis for a North American media relations campaign. In early 2010, Harlequin expressed interest in getting a younger audience engaged with its brand. Harlequin announced it had submitted a patent application for the "Essential Romantic Kiss" to the United States Patent and Trademark Office, "Harlequin Office for the Preservation of the Kiss" was born. Visitors to PatentYourKiss.com could review the official patent application, use the Kiss Creation tool, enter their kiss to win a trip to Las Vegas, and share their kiss directly from the site to Twitter/Facebook. The site featured an extensive section where users could learn more about select Harlequin bestsellers and upcoming releases.

NATIONAL HAD ESTABLISHED 3 GOALS

• Prove Harlequin owns romance by generating awareness of the patent application;
• Garner the interest of the target demographic by starting a social media conversation;
• Encourage consumers to engage with the brand in an unprecedented, interactive way.

This campaign won the Gold Award for Communications Management at the 2011 CPRS National Awards of Excellence. Participants earn 0.5 APR Accreditation Maintenance Units for this webinar. For more information about APR Accreditation Maintenance, click here.