Webinar: Leadership in Difficult Times: The Listeriosis Outbreak
Lynda Kuhn, Senior Vice-President, Communications and Consumer Affairs
Maple Leaf Foods
Date: Archived
1 p.m. Eastern


Webinar: Leadership in Difficult Times: The Listeriosis Outbreak
Date: Archived
Duration: 90 minutes
Price for CPRS members: $65
Not a CPRS member but work in corporate communications? Non member rate is $85.

Webinar description:

Lynda Kuhn will detail Maple Leaf Foods' decisive action plan in managing communications to address the Listeria outbreak in 2008. This webinar is targeted at corporate communicators and will focus on the internal leadership aspect of a communication team. Lynda will share what guided Maple Leaf Food's response to the Listeria outbreak, including entrenched corporate values. Areas to be covered include accepting responsibility and being accountable, focusing on facts and public education, and clear and candid communication.

Maple Leaf Foods Inc. is a leading food processing company, headquartered in Toronto, Canada. The company employs approximately 24,000 people at its operations across Canada and in the United States, United Kingdom and Asia. It had sales of $5.2 billion in 2008 - based on recently released end of year results.

Visit Maple Leaf Foods new blog, Our Journey to Food Safety Leadership: blog.mapleleaf.com

Dr. Terry Flynn APR, FCPRS, will moderate the question and answer segment of the webinar.


BIO: About Lynda Kuhn, MA:

Lynda Kuhn is senior vice-president, communications and consumer affairs for Maple Leaf Foods Inc. In this capacity she has executive responsibility for the company's corporate communications and marketing resources, public and consumer affairs, and investor relations activities. She first joined Maple Leaf Foods as its vice-president of investor and public relations (2002). Prior work experience includes crisis communications, branding, change management, community-based economic development, government relations, plus developing and implementing social and academic programs.

Lynda actively supports and volunteers at a children's home in the Great Rift Valley in Kenya, which cares for approximately 60 children (ages 4 to 18) whose families have been devastated by disease.

CPRS would like to thank CNW Group for their generous support of this event.

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CPRS Member $65.00
Non-Member $85.00
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