April 4, 2013
Ryan Ferguson wins 2013 Calgary Legacy Scholarship
TORONTO - Ryan Ferguson, Mount Royal University, is the second winner of the Calgary Legacy Scholarship awarded by the Canadian Public Relations Society (CPRS) Calgary in partnership with the Communications + Public Relations Foundation. This $1,000 scholarship is awarded annually to a second year student studying public relations/communications in a recognized program in one of Mount Royal University, University of Calgary or SAIT.
The winner must demonstrate an overall understanding of public relations and communications, its theoretical and practical elements, including values and principles through submission of a two-page essay on a specified topic. The 2013 topic focused on a two-way symmetrical communication model considered to be the ideal approach for effective and strategic public relations.
Ferguson focused on the benefits of this approach to both parties—those who send and those who receive—pointing out that this model gives the audience more empowerment, creates a sense of community, and develops trust between the organization and its audience. He addressed the use of social media, mass emails, town halls, surveys, forms and advertising campaigns.
"Education, training and career development are cornerstones of our organization. This scholarship is another way that CPRS can support future public relations practitioners as they prepare to enter the profession," said Janice Robertson, President of CPRS Calgary.
In 2012, Ferguson received two honours—he was appointed to the Dean's Honour Role for significant academic achievement and received the Jason Lang Scholarship for exceptional academic achievement, both from Mount Royal University.
In addition to his course work, Ferguson is committed to community where he has taken on a number of projects in Calgary—volunteering with the Stephen Ames Golf tournament and the Spruce Meadows World Equestrian Centre as well as with Shaw Communications and the CUPS, One World Child Development Centre.
"Ryan is a determined and very creative individual", said Janet Hamnett, Assistant Professor, public relations program at Mount Royal University. "His work reflects strategic thinking that will serve him well as he prepares for a career in public relations."
In addition to the scholarship, the winner receives a complimentary membership in CPRS (Calgary) and a complimentary registration for a CPRS (Calgary) event.
The Canadian Public Relations Society is a national public relations
membership organization with 16 member societies in major cities
organized province-wide. It establishes and encourages high levels
of professional standards, ethics and studies in public relations.
The Calgary Legacy Scholarship funds and competition are managed
by the Communications + Public Relations Foundation on behalf of
CPRS (Calgary). The Foundation promotes the advancement of communications and public relations as vital functions in society, is dedicated to the public interest, and is committed to increasing public knowledge and awareness of the role of communications and public relations in daily life. The Foundation accepts individual and corporate contributions towards research and educational initiatives nationwide.
For more information about the Foundation and its public relations educational initiatives, contact Barbara Sheffield, Executive Director, Communications + Public Relations Foundation, at
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CPRS Remembers David McAsey
David McAsey APR, FCPRS(H) L.M
November 18, 1935 - February 6, 2013
David McAsey will be long remembered for his active role in the Canadian Public Relations Society and his community. Two short years after joining the Society in Montreal in 1965, McAsey would become a member of the CPRS National Council. He was also one of the first practitioners to be accredited in public relations after receiving his APR in 1971 — a year after the program was launched.
McAsey relocated to Alberta and held the position of president of CPRS Calgary between 1976 and 1977. He continued his leadership role within CPRS as National President from 1980 to 1981. Over the past decade McAsey was involved with CPRS Accreditation, acting as an exam grader and then serving as a regional examiner until 2011.
His volunteerism extended beyond the CPRS community as several Alberta associations and organizations benefited from his public relations expertise. McAsey also found the time to help the St. Vincent de Paul Society and Calgary Drop-In Centre.
McAsey was an honorary member of the CPRS College of Fellows and a Life Member of the Society. In 2011 he was presented with the CPRS Areté Award of Attainment in Alberta for his four decades of service to the public relations community.
David McAsey—husband, brother, father and grandfather—will be remembered for his selfless dedication to his work and community.