Twelve Veteran Communicators Ascend to the CPRS College of Fellows
The Canadian Public Relations Society (CPRS) added 12 practitioners to its College of Fellows this month, including one honorary inductee. The new Fellows and Honorary Fellow will be recognized by their peers at the annual College of Fellows Luncheon at the 2017 CPRS National Conference, Illuminate, in Kelowna, BC, May 28-30.

The 2016 Fellows are:

Kim Blanchette, APR - Calgary 
Deborah Folka, APR – Vancouver
Silvie Letendre, ARP – SQPRP
Rick Mauro, MBA, APR – Hamilton
Renee McCloskey, APR – Northern Lights
Sheridan McVean, APR, MBA – Calgary
Philip Mulder, APR, FEC (Hon.), FGC (Hon.) – Edmonton
Heather Pullen, APR, MCM – Hamilton
Sheldon Rose, BPR, APR – Toronto
Amy Thurlow, Ph.D., APR – Nova Scotia
Kim Van Bruggen, APR – Vancouver Island

In addition, the College of Fellows granted an Honorary Fellowship to Karen Dalton, APR, CAE, Executive Director of the Canadian Public Relations Society, in recognition of her years of dedication to the Society.

“This year’s list of Fellows includes some of Canada’s best communicators; all of whom are committed to advancing the profession and the Canadian Public Relations Society,” said Daniel Granger, L.LL., MBA, APR, FCPRS, Presiding Officer, CPRS College of Fellows. “The new Fellows have proven themselves to be leaders in the PR community and we look forward to officially welcoming them into the College this May in Kelowna.” 

Since 2000, the College of Fellows has acknowledged CPRS members who are proven leaders in the public relations and communications profession. With the appointment of this year’s Fellows, there are now 126 members in the College of Fellows and 18 Honorary Fellows. 

In order to attain Fellowship status with CPRS, a public relations professional must be a member with the Society for at least 10 years, have a minimum of 20 years of experience within the profession, and be accredited in public relations (APR). Successful Fellows have demonstrated a significant contribution to the public relations profession and to the CPRS. 

ABOUT CPRS: Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations and communications. Members work to maintain the highest standards and share a uniquely Canadian experience in public relations. CPRS is a federation of over 2,500 members across 14 Member Societies based in major cities or organized province-wide. 

Media Contact:
Dan LaBelle
Specialist, Communications and Events
Canadian Public Relations Society

The Communications + PR Foundation announces new governance and teams up with CPRS to facilitate the implementation of its mission

TORONTO, Nov. 28, 2016 /CNW/ - The Communications + Public Relations Foundation (C+PRF) has charted a new path to success by appointing the following individuals to its 2016-17 Board of Directors:



Chair: Yanik Deschênes, LLB, ARP – Montreal, Que.

1st Vice Chair: Grace Diffey, APR, FCPRS – Hamilton

2nd Vice Chair: Blair Peberdy, APR, FCPRS – Toronto

Secretary-Treasurer: Laura Balbinot, CPA, CMA, B.Com –Toronto

Past Chair: Robert Paddon, APR, MA, MBA – Vancouver

Robert Batherson, BPR – Halifax

Ken Evans – Toronto

Patrick R. Hammond, APR – Lethbridge, Alta.

Andrew Molson, LLB, BA, MSc – Montreal

Mark Seland, APR – Calgary

Jean-Claude Torchia – Montréal

Deborah E. Trouten, MA, APR, FCPRS ICD.D – Toronto

Anita Wasiuta, APR – Victoria

"By looking at the 2016-17 Board of Directors, it's clear the C+PRF is in good hands," said Yanik Deschênes, LLB, ARP, Chair, C+PRF who is also Head of Global Communications at Sid Lee and President of YPR Canada. "Each of us brings decades of communications and managerial experience to our roles and will work together, focused on public relations education and research, doing everything we can to ensure the continued success of the Foundation."

One of the Board's first orders of business was approving a new governance model mirroring the relationship between the Public Relations Society of America and its Foundation. Under the new model, the Canadian Public Relations Society (CPRS) will provide the C+PRF with communications, marketing and administrative support.

In recent years, the C+PRF has explored new ways for it to preserve the financial stability required to successfully administer its many scholarships, awards, annual fundraising and research campaigns, the Jack Yocom Public Relations Profile Collection and the Diana and Charles Tisdall Lecture in Communications.

"A stronger relationship between the C+PRF and the CPRS will help both organizations realize our missions more effectively," said Deschênes. "We look forward to working with the CPRS long into the future, continuing to lead the way for Canadian public relations professionals." 

Following the approval of the new model at the C+PRF annual general meeting on July 8, CPRS Executive Director Karen Dalton, CAE, APR, took on responsibility for managing the Foundation and quickly established a new donation method using to foster effortless donations to the Foundation on their website

Over the next few weeks, the C+PRF will announce its priorities for the year to come. 

About C+PRF
The Communications + Public Relations Foundation (C+PRF), established in 1979, is a recognized, not-for-profit, charitable organization that: is committed to increasing public knowledge and awareness of the role of public relations and communications through support to educational initiatives and conduct of original communications research; promotes the advancement of public relations and communications as a vital function in society; and is dedicated to the public interest. The 2015-16 Annual Report is available at

The Foundation is governed by a national board of communications professionals and those from the business sector. It is a separately incorporated organization and has had a strong relationship with the Canadian Public Relations Society through its founders. Directors are elected annually at the organization's annual general meeting, and may serve up to three, two year terms.

About CPRS
Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations. CPRS is a federation of more than 2,500 members across 14 Member Societies based in major cities or organized province-wide. The CPRS 2016 Annual Report is available at

MEDIA CONTACT: Karen Dalton, Executive Director, CPRS National, 416-239-7034,

2016 Ruth Hammond Scholarship Winner Announced

Toronto, October 27, 2016……. Karlea Lewis, Halifax, Nova Scotia, is the 2016 winner of the $1,000 Ruth Hammond Scholarship, awarded annually to a public relations student in his/her final year of the Bachelor of Public Relations program at Mount Saint Vincent University (The Mount), Halifax.  A graduate from Dalhousie University in 2014 with a double major in English and History, she is on the Dean’s list at The Mount for academic achievement.

The Ruth Hammond Scholarship was established in 1985 by Hammond’s friends and colleagues in the Canadian Public Relations Society (Toronto) to honour her commitment to public relations education in Canada.  Hammond died in 2015 at the age of 95, a pioneer in establishing public relations programs in post-secondary education.

The Scholarship recognizes a student who has completed at least two public relations co-op work terms and who has demonstrated outstanding academic achievement, leadership abilities and dedication to establishing a career in the public relations field.

Currently, at her third co-op placement, Lewis is a junior communications officer for Public Services and Procurement Canada (PSPC), Halifax, where she writes content for an internal newsletter, designs visuals for communications materials, and provides support to a variety of projects as well as assisting with event planning.

According to Aaron Bower, Senior Communications Advisor, for PSPC, Atlantic region, “Karlea’s  professionalism and polished writing skills along with the knowledge gained and skills acquired in her public relations program has led her to successfully and confidently manage complex assignments during this co-op.”

In Lewis’ second co-op placement in early 2016, she was an outreach assistant, for the Nova Scotia Department of Labour & Advanced Education, Halifax, where she planned, managed, and presented more than 50 outreach presentations about the Nova Scotia Student Assistance program. She also created social media content for Nova Scotia Student Assistance’s Facebook, Twitter, and Instagram accounts.

Her first public relations co-op placement in late 2015 was with the College of Physicians and Surgeons of Nova Scotia, Halifax, where she took on the role of communications co-ordinator.  There she conducted communications research, developed communications documents, conducted daily media monitoring of provincial, national and international sources, and drafted a social media strategy for the College. 

Lewis works part-time for the Dalhousie Population Cancer Research Program (Atlantic PATH) in Halifax as a registration assistant.  In addition, she is Editor-in-Chief for Symmetry, a student-run communications publication at The Mount.  She is a student member of the Canadian Public Relations Society.

Recognized for its academic excellence and creative learning approaches, The Mount
offers bachelor’s degrees in arts and science, education and professional studies in addition to a number of graduate degrees and a variety of certificates and diplomas.  The university community includes 4,000 women and men from across Canada as well as students from more than 60 countries, who study on campus or through distance learning programs.


Barbara Sheffield, APR, FCPRS

416 242-6146 


Global Body of Knowledge Evolves into the Global Capabilities Framework Project

In 2014, the Global Alliance for Public Relations and Communications Management (GA) mandated a multi-year two-phase project to raise and globalize standards for the public relations profession.

The first phase, completed for the 2016 World Public Relations Forum in Toronto, involved an international team of volunteers, led by Canada’s Jean Valin APR, FCPRS with support from the Canadian Public Relations Society and other GA members. The international team studied all existing professional qualifications and educational standards, identified overlaps, and developed an aggregate document titled the ‘Global Body of Knowledge’ (GBOK).

The GBOK provides a compilation of the current most prevalent knowledge, skills, abilities, and behavioural statements of competency as defined in national professional standards and in numerous workshops with association and industry leaders in all continents.

The second phase, called the Global Capabilities Framework Project, is currently underway, led by Anne Gregory PhD, HonFCIPR and Johanna Fawkes PhD at the University of Huddersfield in the United Kingdom. They will conceptually explore if the knowledge, skills, and behavioural statements in public relations, as identified in the GBOK, can be expanded into a global capabilities framework (with local flexibility) that may serve to raise the standards of public relations in the years to come.

The National Accreditation Council of CPRS has been engaged in the GBOK process, with Accreditation Council Presiding Officer, Celia Sollows APR; APR Exam Development Lead, Sheridan McVean APR; and CPRS Director of Accreditation and Education Lorianne Weston on the international team. Other CPRS members on the international team were Dustin Manley, and Natalie Bovair APR.

The intention of the Global Alliance, once the Global Capabilities Framework Project is complete in 2018, is to provide GA Association member organizations, such as CPRS, with the completed project and allow each member organization to use it to review and potentially update their own accreditation process and curriculum standards.  This is the reason why the CPRS National Accreditation Council is involved and closely following this Global Alliance project.

At least one global public relations agency as well as the Chartered Institute of Public Relations in the United Kingdom have stated their intention to use the GBOK and Capabilities Framework to align with their respective in-house training modules.

Documents related to GBOK and the Global Capabilities Framework Project are available on the Global Alliance website.

Sheridan McVean, APR

Accreditation Council member


September is PD month at CPRS

We’re dedicating the entire month of September to Professional Development. Whether you’re just starting school, a recent grad or are currently climbing that corporate ladder, CPRS has a variety of PD opportunities to help you take that next step in your career.

PD opportunities at a glance:

Students: Becoming a CPRS Student member is great way to take your studies to the next level. Take advantage of scholarships, awards, networking/volunteer opportunities and discounted rates to the CPRS events!

New Grads: The Public Relations Knowledge (PRK®) exam (English) is Sept 17. Recent grads or those just starting their careers are encouraged to register before Sept 14!

Seasoned Pros: College of Fellows applications are due Sept 16. Accredited CPRS members with the characteristics of a potential Fellow are encouraged to submit applications to the College of Fellows Selection Committee, via the National Office at their earliest convenience.

Everyone Else: No matter where you are in your career, take a few 30-minute PD breaks this month to catch up on any webinars you’ve missed or re-watch your favourites.

Focus on your PD this month with the help of CPRS. You never know where it might lead!

Get Schooled in Evaluation and Measurement This Month

Back-to-school this September for many public relations/strategic communication professionals means back to … evaluation and measurement school.

And there’s a new curricula!

In June, the International Association for the Measurement and Evaluation of Communication (AMEC) unveiled the Integrated Evaluation Framework (IEF).

A working group - comprised of senior public relations agency consultants and research providers, with support from the AMEC Academic Advisory Group led by Dr. Jim MacnamaraThe IEF model combines communication planning/objective setting and evaluation/measurement processes into a seven-stage process. Now, a communication researcher/planner/evaluator can research, plan, execute and evaluate a communication campaign from beginning to end. The seven-stage model is supported by an interactive application. You put in the details and the plan is developed for you by the application. You can evaluate your campaign at the outputs (what you produced and distributed), outtakes (what messages the targeted stakeholder received and attended to), outcomes (what effect the communication had with the stakeholder and what change the stakeholder made) and impact (what was the result of stakeholder change on your organization) levels. Both PR academics and leading professionals agree, that for a major campaign, evaluating stakeholder behaviour change and its effect on your organization (levels three and four) are required.

If you need to learn more about each stage in the process, as well as understand the theoretical concepts that underlie each stage, then there’s a detailed taxonomy available. The taxonomy can be compared to a thorough summary of a graduate level PR measurement course, since it provides “best practice and best knowledge” together in one place. 

AMEC is celebrating Measurement Month this September, with events, webinars and podcasts, related to the introduction of the IEF. For example, one event on September 14th involves speakers talking about digital strategy and measurement from the UK, US and Canadian government perspectives. Canada’s representative is Laura Wesley, the Executive Director, Consultations and Public Engagement in the Privy Council Office, Communications and Consultation Secretariat located in Ottawa. Her role “entails tracking, coordinating and communicating the governments’ efforts to involve citizens and stakeholders in government activities and decisions.”

Click here to register.


Most communication departments don’t develop and implement more than two or three comprehensive communication campaigns in a given fiscal year. Thus, it’s imperative to utilize the best practice IEF to ensure sound planning and proper evaluation takes place. The importance of measuring campaigns should not be understated. While many communication departments regularly monitor their messages and conversations in paid, earned, shared and owned (PESO) media channels, for example for reach, tonality, share of voice and engagement, these are but output and outtake measures. Most of these content activities are one-offs and have limited effect in changing stakeholder behaviour - and from there impacting the organization’s relational, reputational, social responsibility and finally financial wellbeing.

Taken together with your traditional, digital and social media activity and channel monitoring, the IEF process is a sound methodology to demonstrate communication effectiveness from your campaigns. Communication activity, channel and campaign evaluation is a good part of an overall measurement system, but not the only parts. We need to be measuring the effectiveness of our stakeholder relationship programs (for example, our overall employee communication program), organizational reputation and the quality of and satisfaction with our communication department (particularly the soft, expert-based services, especially our strategic counsel and advice, that we deliver).

Lots to learn about evaluation and measurement this month! 

Fraser Likely is a communication management consultant, specializing in communication department structural, organizational and performance improvements. He is a CPRS Fellow, AMEC Fellow and Institute for Public Relations Measurement Commission Emeritus Member. He currently manages the international Task Force on the Standardization of PR Evaluation Models. 

An Evening of Excellence – 2016 Winners Announced!

Celebrating the Best of Canadian and International Communications
Photo download information for Award Winners:

Username: CPRS
Password: 20CPRS16

Forty-one Awards of Excellence were presented at the 2016 Awards Gala, An Evening of Excellence, during the final evening of the World Public Relations Forum in Toronto, ON. Gold, silver and bronze award winners were unveiled during the event. The 2016 Major Award recipients were announced over the course of the three-day Forum. CPRS National congratulations all Awards of Excellence winners and CPRS Major Awards recipients for their demonstration of public relations and communications excellence.

“We’re thrilled to accept this prestigious, national award and proud to be recognized along with so many esteemed practitioners and peers,” said Matt Robinson, Associate Director of Communications and Intergovernmental Affairs at Niagara Region. “Public relations played a vital role in achieving the Provincial commitment of daily GO Train service to Niagara, which also would not have been possible without the hard work of everyone on our cross-disciplinary team. This award truly helps to illustrate the value of strategic public relations to the organization.”

2016 CPRS Major Awards

Philip A. Novikoff Award
Daniel Tisch APR, FCPRS

Don Rennie Memorial Award
City of Vaughan

 Social Sciences and Humanities Research Council Award of Excellence


Mentor of the Year Diamond Jubilee Award
Terri Smolar (posthumously) 

CPRS Lamp of Service
Richard Truscott MBA, APR

Award of Attainment

Joan Hollobon Award


2016 CPRS/CNW Public Relations Student Award of Excellence

2016 CPRS Awards of Excellence

Canadian Marketing Communications Campaign of the Year
GOLD: Environics & Capital-Image: “The Kijiji Second-Hand Economy Index”
SILVER: APEX Public Relations: "Get Ready for Back-to-School with Walmart Canada"
BRONZE: Veritas Communications: “Microsoft Surface Studio” 

Canadian Community Relations Campaign of the Year
GOLD: Edelman Canada: “Kraft Project Play”  
SILVER: Strategic Objectives: “#YouAreWelcome from MNFCN: The Official Host First Nation of TO2015”

Canadian Advocacy and Social Marketing Campaign of the Year
SILVER: CASACOM: "Launching Croque-Livres to promote reading into the communities"
BRONZE: AdFarm PR: “License to Farm”
BRONZE: L'équipe des communications de l'arrondissement de Rosemont-La Petite-Patrie, de la ville de Montréal: “Faites comme chez vous! - Le citoyen au coeur de la campagne de communication”   

Canadian Media Relations Agency Campaign of the Year
GOLD: Argyle Public Relationships:  “Sugary September: Diabetes and the Canadian Election”
SILVER: Strategic Objectives: “2015 White Cashmere Collection” 
BRONZE: NATIONAL Public Relations, Pfizer & the Ontario Lung Association: “Grounded: Pneumonia Vaccine Awareness” 

Canadian Media Relations Non-Agency Campaign of the Year
SILVER: IKEA Canada: “IKEA Halifax Store Announcement”
BRONZE: PortsToronto: “Billy Bishop Airport Pedestrian Tunnel Media Relations Campaign” 

Canadian Issues/Crisis Management Campaign of the Year
SILVER: TransLink: “Building public trust when a crisis of confidence lingers” 
BRONZE: DeBeers Canada: “Snap Lake Mine Closure”

Canadian Government Relations Campaign of the Year
GOLD: Niagara Region: “Securing Daily GO Train Service for Niagara”
SILVER: Sussex Strategy Group: “Demand a Plan”
BRONZE: Ontario Real Estate Association: “Say No to Another Home Owner Tax - Don't Tax My Dream”

Health Care Campaign of the Year
SILVER: Alberta Health Services: "Health Link 811"
BRONZE: Niagara Health System: "Route NHS"

Canadian Internal Communications Campaign of the Year
GOLD: Niagara Health System: “Route NHS”
SILVER: Alberta Energy Regulator: “The Hub - Our New Intranet”
BRONZE: Royal Victoria Regional Health Centre: “How to sustain and embed strategy: RVH’s success story”


Best Special Events Projects
GOLD: Northern Ontario School of Medicine: “Be Active with NOSM”
SILVER: Vancouver Coastal Health: “VCH People First Awards”
BRONZE: Veritas Communications: “Stella Artois’ Sensorium”

Best Multi-Media Projects
SILVER: Health Sciences North: “MythFracture”

Best Electronic and Social Media Projects
GOLD: Paradigm Public Relations: “Be Carefree. Everyday.”
SILVER: Health Sciences North: “The Hub Intranet”
BRONZE: City of Hamilton: “#HamontFT”

Best Writing Projects
GOLD: Massy Forget Langlois Public Relations: “Rapport annuel aux employés – Lassonde”
SILVER: Alberta Energy Regulator: “Conversations that Matter”
BRONZE: La Fédération des médecins spécialistes du Québec: “Hors série - 50e anniversaire de la FMSQ” 

Best Internal Publications
SILVER: Massy Forget Langlois Public Relations: “Rapport annuel aux employés – Lassonde”
Best External Publications
GOLD: Island Health: “Island Health Magazine”
SILVER: Canadian Patient Safety Institute: “Hands in Healthcare”
BRONZE: L'Union des producteurs agricoles: “Campagne télévisuelle 2015 POUVOIR NOURRIR POUVOIR GRANDIR”
Best Annual Report
GOLD: Citizen Relations & IKEA Canada: “IKEA Canada: 2015 Annual Canadian Summary Report”
SILVER: Focus Communications: “City of Edmonton Youth Council 2014 Annual Report”
BRONZE: Alberta Energy Regulator: “AER 2014-15 Annual Report”


May 18, 2016
Link to CNW news release
Pour la version en français, cliquez ici.

CPRS National Announces 2016 Awards of Excellence Winners

TORONTO - The Canadian Public Relations Society (CPRS), is pleased to announce the recipients of 41 Awards of Excellence in this year’s awards program. Celebrated annually, the CPRS Awards of Excellence showcase the best public relations and communications management projects and campaigns. CPRS National received a record-high number of submissions in 16 communications categories. Gold, silver and bronze recipients will be revealed during An Evening of Excellence at the World Public Relations Forum in Toronto, ON on May 31, 2016.

"Members of CPRS, and many of their peers across Canada, recognize the value of receiving a CPRS Award of Excellence," said Pierrette Leonard APR, FCPRS, LM, Presiding Officer of the CPRS Awards of Excellence. "Winners successfully demonstrate a commitment to public relations and communications management best practices."

This year's Awards Gala, An Evening of Excellence, will also include international award winners from the Global Alliance for Public Relations and Communication Management’s COMM PRIX Awards.

"With the combination of the CPRS Awards of Excellence and international recognition through the Global Alliance's COMM PRIX Awards, the evening promises to be a stellar night for our profession throughout Canada and around the world," added Leonard.

Representatives from the winning organizations will be recognized at the Westin Harbour Castle hotel during the Gala dinner before more than 500 public relations industry professionals.

Winning organizations for the 2016 Awards of Excellence include:

  • AdFarm PR & SaskCanola
  • Alberta Energy Regulator
  • Alberta Health Services
  • APEX Public Relations
  • Argyle Public Relationships & Canadian Diabetes Association
  • Canadian Patient Safety Institute
  • CASACOM & Fondation Lucie et André Chagnon
  • Citizen Relations & IKEA Canada
  • City of Hamilton
  • DeBeers Canada
  • Edelman Canada & Kraft Canada
  • Environics & Capital-Image
  • Focus Communications & City of Edmonton
  • Health Sciences North
  • High Road
  • IKEA Canada
  • Island Health
  • L'équipe des communications de l'arrondissement de Rosemont-La Petite-Patrie, de la ville de Montréal
  • L'Union des producteurs agricoles
  • La Fédération des médecins spécialistes du Québec
  • Lassonde Industries/CGCOM/Massy Forget Langlois Public Relations
  • Mississaugas of the New Credit First Nation, Strategic Objectives, Public Relations Agency and XTM, Marketing Agency
  • NATIONAL Public Relations, Pfizer Canada Inc. & Ontario Lung Association
  • Niagara Health
  • Niagara Region Corporate Communications
  • Northern Ontario School of Medicine (NOSM)
  • Ontario Real Estate Association
  • Paradigm PR & Edgewell Personal Care
  • PortsToronto
  • Royal Victoria Regional Health Centre
  • Strategic Objectives & Kruger Products
  • Sussex Strategy Group & Canadian Medical Association
  • TransLink
  • Vancouver Coastal Health
  • Veritas Communications & Labatt Breweries of Canada
  • Veritas Communications & Microsoft Canada

Shortlisted PR programs and academic case studies in the COMM PRIX Awards:

  • Bayer Australia and New Zealand
  • Bluegrass Consulting (in partnership with C|T Group, Burson Marsteller, QCCN & PPR)
  • Cannings Purple
  • European Training Foundation
  • HMC Communications/Child Matters
  • Kenya Commercial Bank (KCB) MRT
  • Nanyang Technological University
  • ProCom – Finnish Association of Communication Professionals
  • SMRT
  • Spark PR & Activate, New Zealand
  • The Eugene D. Fanning Center for Business Communication, University of Notre Dame

About CPRS
Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations. CPRS is a federation of over 1,800 members across 14 Member Societies based in major cities or organized province-wide.


May 5, 2016
Link to CNW news release

Toronto Welcomes the World for the Ninth World PR Forum

The who's who of Communications and PR professionals from around the world will gather in Canada's most multicultural city to discuss Communication Across Cultures.

TORONTO - The Canadian Public Relations Society (CPRS), in collaboration with the Global Alliance for Public Relations and Communication Management (GA), will bring the ninth World Public Relations Forum to Toronto May 29-31, for its North American debut, where hundreds of international delegates will meet to discuss the value and importance of effective Communication Across Cultures.

This signature event of the Global Alliance has been a driving force of change in the industry since its inception in 2001 and serves as a significant opportunity for participants to network and exchange knowledge with top public relations practitioners from around the world.

Members of the media are invited to participate in the WPRF and will have the opportunity to interview Forum speakers in a dedicated media room.

A Quality Program with Exceptional Speakers
For the 2016 World PR Forum, the CPRS and GA have assembled an outstanding group of speakers, including seven special guests who will present keynote speeches:

  • Mohamed Fahmy, Journalist, Author and Adjunct Professor, University of British Columbia – Canada
  • Dr. Julie Lyn Hall, Head of Health, International Federation of Red Cross and Red Crescent Societies – Switzerland
  • Jim Macnamara, PhD, FAMEC, FAMI, CPM, Professor of Public Communication, University of Technology Sydney - Australia
  • Janet Morgan, MCIPR, Independent Consultant, formerly Director, Global Content Strategy and Planning, GlaxoSmithKline – United Kingdom
  • David Shing, Digital Prophet, AOL – United States
  • Marianne D. Sison, PhD, Sr. Lecturer, School of Media and Communications, RMIT University Melbourne – Australia
  • Paulo Henrique Soares, Director, Corporate Communications, Vale S.A. – Brazil

The three-day program will also include:

  • More than 20 parallel workshop and panel sessions covering a variety of topics surrounding the Forum's theme – Communication Across Cultures;
  • The Diana and Charles Tisdall CEO Panel, featuring the Canadian CEOs of McDonald's, Ford Motor Company and the Toronto International Film Festival discussing challenges and rewards associated with being part of larger international brands;
  • Six research panels composed of practitioners and academics sharing findings from major international studies in the field of communications;
  • A panel representing indigenous communities from around the world, discussing the importance of inclusion and understanding of marginalized peoples when engaging international audiences.

To see the Forum's complete program, view the full downloadable schedule now.

Meet Your WPRF Master of Ceremonies
This year's WPRF MC will be Canadian television personality, and proud CPRS Member, Catherine Clark. A respected Canadian broadcaster and long-time fixture on national television, Clark is the perfect choice to host the Forum.

Three Evening Events Celebrating our Delegates and Host City
The WPRF Breaks the Ice. Delegates will bump elbows at Toronto's iconic Hockey Hall of Fame, while perusing the world's largest collection of hockey memorabilia, including the Stanley Cup.

Embarking on #NewRelationShips. Delegates will swap dress shoes for deck shoes and celebrate #NewRelationShips at the Royal Canadian Yacht Club's Island Clubhouse, located on the Toronto Islands.

An Evening of Excellence, Celebrating the Best of Canadian and International Communications. Closing out the Forum the industry will celebrate in style at a black-tie gala dinner honouring the recipients of both the GA's COMM PRIX and CPRS Awards of Excellence.

Thank You to our Partners for Their Generous Support:

  • Marketwired, now part of Nasdaq – Gold Partner: Embarking on #NewRelationShips
  • Argyle Public Relationships™ – Silver Partner: Evening of Excellence Awards Gala
  • The Canadian Press – Silver Partner: Conference Photography Services and Tuesday Breakfast Keynote, Paulo Henrique Soares
  • CNW Group – Silver Partner: Workshop Sessions
  • The – Silver Partner: Tuesday Luncheon Keynote, Dr. Julie Lyn Hall
  • Fifth Story – Silver Partner: Sunday Opening Keynote, David Shing
  • The McMaster-Syracuse Master of Communications Management (MCM)
  • Program – Silver Partner: Diana and Charles Tisdall CEO Panel
  • MediaMiser – Silver Partner: Monday Breakfast Keynote, Janet Morgan
  • NATIONAL Public Relations – Silver Partner: Monday Luncheon Keynote, Mohamed Fahmy
  • Meltwater – Bronze Partner: Health Breaks
  • TORCHIA Communications – Bronze Partner
  • The Institute of Public Relations – Research Stream Partner
  • Andrew Cloutier Design
About CPRS Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations. CPRS is a federation of over 1,800 members across 14 Member Societies based in major cities or organized province-wide.

About the Global Alliance
The Global Alliance for PR and Communication Management is the confederation of the world's major public relations and communication management associations and institutions, representing 160,000 practitioners and academics around the world. The Global Alliance's mission is to unify the public relations profession, raise professional standards all over the world, share knowledge for the benefit of its members and be the global voice for public relations in the public interest.


Feb. 26, 2016

Joan Hollobon Award for Health Care Media

TORONTO - The Canadian Public Relations Society (CPRS) is pleased to announce this year's Call for Entries for The Joan Hollobon Award.

The Hollobon Award is presented annually to recognize media work that has contributed significantly to the public's understanding of health care. The award is given to one journalist, in either the print and broadcast media, for work completed since January 1, 2015. The deadline for submissions is Monday, March 7, 2016.

For full details about the award criteria and submission process, call (416) 239-7034, email or visit

About CPRS Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations. CPRS is a federation of over 1,800 members across 14 Member Societies based in major cities or organized province-wide.

Jan. 27, 2016
Link to CNW news release


Twenty-one PR Professionals Achieve Accredited in Public Relations (APR) Designation from Canadian Public Relations Society

TORONTO - The Canadian Public Relations Society (CPRS) is pleased to introduce Canada's newest accredited public relations professionals! Twenty-one CPRS members from across Canada successfully completed the requirements to become accredited in public relations (APR) members of the Society in 2015. The newly accredited professionals will be recognized in front of industry peers and an international audience on the first day of the World PR Forum in Toronto, Ontario May 29-31, 2016.

The accredited in public relations (APR) designation is a voluntary certification program for public relations professionals. It identifies practitioners who have depth of experience and competence in the professional practice of public relations. The program involves a rigorous evaluation of the skills needed to practice public relations and measures experience and strategic thinking. CPRS members must also demonstrate an understanding of the ethical practice of public relations and adhere to the CPRS Code of Professional Standards.

"The APR designation is a mark of professional achievement and the individuals who receive the APR have validated their expertise and knowledge with their peers," said Celia Sollows, APR, Presiding Officer of the CPRS National Council on Accreditation. "We are proud to have these great communicators join the growing ranks of accredited professionals who demonstrate a commitment to the ethical and expert practice of public relations in Canada."

The APR, the highest global professional standard of excellence in public relations, has been recognized around the world for more than 50 years. Once earned, the APR designation distinguishes professionals as leaders in the industry who are committed to the highest professional standards.

Join us in congratulating the CPRS Members who received their APR designation in 2015:

*Click to enlarge image


Clay Adams, APR
Vancouver Coastal Health Authority 
(Vancouver, BC)
CPRS Vancouver

Elizabeth Anne Bak, APR
Equion Marketing Ltd.
(Mississauga, ON)
CPRS Toronto
Tracy Bell, APR
Ambulance New Brunswick
(Moncton, NB)
CPRS New Brunswick
Eloi Courchesne, APR
Eloi Courchesne, Commun. et relations publiques
(Montréal, QC)
SQPRP / Québec

Chris Forrest, APR
(Calgary, AB)
CPRS Calgary
Ariane Gauthier, APR
NATIONAL Public Relations
(Montréal, QC)
SQPRP / Québec
Stacey Hunter, APR
Halton Region
(Hamilton, ON)
CPRS Hamilton

Kimberlee Jones, APR
KJM Marketing
(Calgary, AB)
CPRS Calgary
Nikki Luscombe, APR
(Toronto, ON)
CPRS Toronto
Andrea MacLean, APR
Bruyère Foundation
(Ottawa, ON)
CPRS Ottawa-Gatineau

Patricia MacNeil, APR
Provincial Health Services Authority
(Vancouver, BC)
CPRS Vancouver
Kyle Marr, APR
City of Calgary
(Calgary, AB)
CPRS Calgary
Anne McInerney, APR
Revolution Strategy
(Saint John, NB)
CPRS New Brunswick
Hélène Perrault, APR
Hydro-Québec Équipement et services partagés
(Montréal, QC)
SQPRP / Québec
Vel Snoukphonh, APR
Hamilton Health Sciences
(Ancaster, ON)
CPRS Hamilton
Tara Sprigg, APR
City of Guelph
(Guelph, ON)
CPRS Hamilton
Myrna Stark Leader, APR
City of Regina
(Regina, SK)
CPRS Regina
Christine Szustaczek, APR
Sheridan College
(Oakville, ON)
CPRS Hamilton
Carrie Trembinski, APR
Revera Inc.
(Burlington, ON)
CPRS Hamilton
Dan VanKeeken, APR
The King's University
(Edmonton, AB)
CPRS Edmonton (President)
Sarah Zimmerman, APR
Northwest Community College
(Terrace, BC)
CPRS Northern Lights
About CPRS Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations. CPRS is a federation of over 1,800 members across 14 Member Societies based in major cities or organized province-wide.