Canadian Public Relations Research

Navigation:

The Global Generally Accepted Practices (GAP) VIII study

The Canadian Public Relations Society, the Communications + Public Relations Foundation and Mount Saint Vincent University partnered to conduct the first Canadian survey of Generally Accepted Practices in Public Relations. This was part of an international public relations survey, led by the University of Southern California, which was simultaneously conducted in Brazil, Australia, New Zealand, South Africa and the United States. Perhaps the most noteworthy aspect of this study is that it represents the first baseline survey of generally accepted practices in PR and Communications Management in Canada. It is also the first nationally distributed survey of senior-level communications executives on the question of generally accepted practices in Canada. The information provided in the GAP VIII Canadian study offers valuable baseline data for establishing benchmarks within the Public Relations profession. With the potential for international comparison and longitudinal Canadian study of trends, this is an important first step.



View the GAP VIII Canada Report online
 
 
Listen to the archived webinar on the GAP VIII research by Amy Thurlow PhD, APR.
 
 
Click image to enlarge Infographic.
 
 
 

 
 

National Council on Education Webinars

At the 2013 CPRS National conference hosted in Ottawa, the third annual Educators Roundtable brought together a group of educators to discuss issues and topics related to teaching public relations. Interest was expressed in continuing the conversation throughout the year and two webinars were offered for educators and practitioners alike. A brief description of each is provided below along with a link to the archived webinars. They are available to everyone. We hope you find them of value and that you will consider attending the 2014 Educators Webinar offered at Ascend 2014 in Banff, AB. Click here to access to conference website to register. ascend2014.cprs.ca

Webinar #1 – The Melbourne Mandate
Presented on November 27, 2013

The Melbourne Mandate offers PR educators an innovative approach to classroom discussions on public relations theory and practice. Jean Valin APR, FCPRS LM, Past Chair of the Global Alliance and Amy Thurlow PhD, APR, public relations educator at Mount Saint Vincent University discussed the mandate, what it means for PR practice, and what it offers to educators in the PR classroom. It was a lively discussion of the Mandate as a tool, a discussion point, a resource and a blueprint for PR educators and practitioners.

Click here to access the archived webinar

Webinar #2 – The History of PR in Canada: is it important to "Canadianize" what we teach?
Presented on March 27, 2014

This discussion looked at the history of PR in terms of what is currently taught in PR programs in Canada, which is primarily American-based, what we know about Canadian PR history, what tools are available for educators and the importance of introducing Canadian PR students and practitioners to our own history. Dr. Amy Thurlow PhD, APR, public relations educator at Mount Saint Vincent University and Dr. Anthony Yue, PhD, EMBA, Assistant Professor at Mount Saint Vincent University will presented their findings from recent research on the history of PR in Canada. Where do we stand in the classroom when it comes to Canada's PR history?

Click here to access the archived webinar


 

2015 PR Research Session:
CPRS National Conference - June 2, Montreal, QC

Research Abstract Presentations.


 

2014 PR Research Session:
CPRS National Conference - May 25, Banff, Alberta

The fourth annual Educators Roundtable took place on the first day of the 2014 National Summit in Banff, AB, May 25-27.

2014 research presentations include:

2014 CPRS Educators Roundtable:
Jennifer Thomlinson, MCM

Video courtesy of McMaster's MCM Program


2014 CPRS Educators Roundtable:
Jacquie Hoornweg, MCM

Video courtesy of McMaster's MCM Program


Questions? Contact Tracey Baker, MBA, Director, New Business and Campaigns, CPRS National Office at tbaker@cprs.ca.


 

2013 PR Research Session:
CPRS National Conference - June 9, Gatineau, Q.C.

In previous years, the Educator's stream of the conference has hosted a poster session which encouraged conference participants to mingle among the posters and chat with researchers individually.  Feedback from these sessions indicated that although the exposure to a wide variety of research topics and projects was much appreciated, participants wanted to try a format where a smaller number of projects were presented in a more in-depth manner. Therefore, this year, following the blind peer review process, only two presentations were selected from the submissions received. On June 9, 2013, these two researchers presented their work in a seminar-style format.
 
Presentation materials along with information about the researchers may be found by clicking on the following links:
 

2013 CPRS Educators Roundtable Research Presentations
(Part 1 of 2)

Video courtesy of McMaster's MCM Program



2013 CPRS Educators Roundtable Research Presentations
(Part 2 of 2)

Video courtesy of McMaster's MCM Program


 

2012 PR Research Session:
CPRS National Conference - June 10, Victoria, B.C.

Four research posters were presented on Sunday, June 10th at the 2012 National Conference. The presentation materials along with information about the researchers may be found by clicking on the following links.





 

2011 PR Research Session:
CPRS National Conference - June 4, Saint John, N.B.

Nine research posters were presented following the Educators Roundtable session at the 2011 National Conference. The presentation materials along with information about the researchers may be found by clicking on the following links.