Job Posting Details

YMCA of Greater Toronto

Public Relations Specialist - Communications

Job Description
- Cultivates and maintains relationships with key media contacts both main and social to raise the profile of and enhance the reputation of the Association; maintains database of contacts; conducts media monitoring activities
- Writes and edits clear and compelling key messages, pitch letters, press releases, fact sheets, backgrounders, by-lined articles and social media content; maintains and updates YMCA Blog; prepares and posts to official social media networks
- Supports staff across Association involved in content development to cultivate relationships with online members
- Coordinates internal integration of online activities, conversation calendar and sharing of member service updates
- Consistently monitors and updates YMCA social media channels and ensures best practice standards are maintained (Twitter, Facebook, LinkedIn, YouTube, etc.)
- Develops credible story angles and proactively pitches print, broadcast and online media
- Responds to requests from media and schedules interviews with appropriate internal thought leaders
- Identifies media trends, news cycles and “spin” opportunities for review with Manager; conducts media monitoring activities
- Proactively manages editorial calendars, ensures quality and identifies public relations opportunities
- Supports Manager in the implementation of strategic public relations and social media campaigns
- Provides leadership and coaching to interns, ensuring effective practices and quality in performance of objectives and shared goals within Communications team
- Demonstrates appropriate behaviours in line with our Mission, Vision and Values as reflected in our YMCA competencies; takes a member focused approach to increase their understanding of programs offered across the Association. Represents the YMCA and the Association in a professional manner
- Understands the importance of the volunteer staff partnership and integrates the value of philanthropy and volunteerism in dealings with members, volunteers, donors and staff.
- Other duties as assigned
- University degree in communications, public relations, journalism or a related field

- Minimum two years of experience in a public relations communications role
- Experience in understanding organizational strategies with the ability to implement supporting plans

- Strong understanding of local, regional and national print, radio, television and internet media
- Knowledge and understanding of diverse media and community groups, including ethnic, youth and business media, and multicultural communities
- Demonstrated ability to write compelling, clear, and concise content and edit
- Previous experience in media buying / sales skills with the demonstrated ability to pitch opportunities to media contacts
- Solid planning, analytical, and organizational skills with ability to manage demanding schedules and meet tight deadlines; demonstrated strong detail orientation
- Well-developed interpersonal, and relationship building skills; ability to establish rapport and excellent communication with members, volunteers, donors and staff
-Excellent written communication skills
- Experience and sensitivity in dealing with members of different cultural and racial backgrounds, including visible and non-visible dimensions of diversity
- Self-confident and comfort in working with stakeholders at all levels; works well independently and in team environment; demonstrated ability to take initiative
- The position requires the following Association Competencies: advanced competence in: Effective Interpersonal Communications; Relationship Building and Partnering; Being Results Focused; fundamental competence in: Teamwork and Collaboration; Ethics and Self-Management; Being Member Focused; Valuing Diversity and Social Inclusion.

How to Apply
Please send résumé and cover letter quoting job posting #083 by
Thursday, August 1, 2013 to: Celecia Partap Manager, Public Relations

Job offers are contingent upon the successful completion of a police records check.

For list of current postings click here...

Contact for Position
Celecia Partap
YMCA of Greater Toronto
2200 Yonge Street
Toronto ON M4S 2C6

Telephone: 647-624-4565

Job Location

Job Level & Type
  • Intermediate Level
  • Full Time Permanent Staff Position

Listing to be posted until:
Friday, August 02, 2013