Qualified applicants will be able to demonstrate their background and achievements at a senior level in these areas among others:
- Communications planning and budgeting
- Raising awareness publicly with a consistent message through traditional, new, and emerging media channels, and measuring the effectiveness of same through research
- Media relations, which includes growing a significant media presence
- Technology including content management, social media, websites, e-publishing and e-learning (webinars, podcasts, etc.)
- Public relations and specific, publicly-focused communications (from television advertising to trade shows) throughout Ontario
- Industry outreach and internal communications including technical (how-to) bulletins and newsletters
- Ad agency and contractor management (design, etc.)
- Engaging co-workers/fellow managers in the communications process, organization-wide, as the internal voice for communications
- Team management and motivation skills, focusing on effective delegation/interaction, creative team brainstorming, and coaching/mentoring individuals to become even better in their performance
- Event planning (e.g., annual general meeting; trade show participation; internal events) and associated activities such as speech/script writing
Candidates will now be working in an active, complex communications environment and have a combination of prior career experience in journalism, corporate public relations and communications, government, and/or not-for-profit organizations.
An understanding of the role of a regulator to serve the public and be accessible to the public is preferable. As RECO regulates the real estate sector on behalf of the Government of Ontario, a candidate who understands the inner workings of government, and the nuances of accountability at both a political and ministry level, will be particularly well suited.
RECO needs a manager who is an advocate for positive change, very creative, a self-starter, who will be independent and collaborative concurrently, and is adept at explaining the rationale for an initiative.
The Manager, Communications must be “out front” figuratively and literally by identifying issues and opportunities, as the front-line contact for media, and in messaging to consumers. RECO has won a number of IABC and CPRS awards for its work and the expectations are that the new Communications Manager will build on RECO’s reputation as a leader in regulation and associated communications.