Job Posting Details

Alliance Pipeline

Advisor, Online Communications

Job Description

Advisor, Online Communications – 1 year Term                               

Competition# 13-910

 Alliance’s Corporate Communications department is responsible for establishing, managing and promoting the company’s reputation internally and externally.

Located in Calgary and reporting to the Manager, Corporate Communications, the core focus of this position is to support Alliance’s online communications initiatives and activities, including oversight of Alliance’s external and internal websites as communications tools, social media use and other strategic online communications.



·         Owner of the external web experience for Alliance Pipeline and NRGreen Power

·         Develop and maintain an ongoing editorial calendar for the external sites.

·         Write, edit and proofread web page content and optimize for the online environment, ensuring consistency in style and tone, relevancy for audience/SEO and consistency within the Alliance brand and messaging.

·         Develop strategic plans and proposals related to online interactions and communications with stakeholders, and lead implementation and effectiveness measurement.

·         Provide support to business content owners and subject matter experts regarding content decisions and web updates.

·         Complete a quarterly audit of the website and translate analytics into new web initiatives.

·         Assist in the development of new content management workflow processes for all content contributors and participate in the development and ongoing maintenance of an overall governance framework for

·         Train new content contributors (intranet and websites) as required.

·         Work with Information Services and / or outside technology suppliers when new user requirements or corporate communications objectives give rise to web platform changes or updates.

Social Media & Media Monitoring

·            Support the development and updating of a social media strategy and guidelines to support overall business and corporate goals.

·            Manage and maintain the organization's presence on social media sites.

·            Identify key performance indicators; evaluate the effectiveness of social media events or campaigns.

·            Train and inform staff on the use of social media channels. Maintain the Social Media Use Policy.

·            Communicate media coverage and trending issues to leadership team. Perform research on Alliance-related topics as requested.

Other Responsibilities

·            Participate as a member of the Crisis Communications Team in the role of Information Coordinator – Backup.

·            Proactively identify communications issues/needs and develop solutions with clients. Work with internal clients to design and draft communications for intranet and external websites.

·            Provide general assistance to the Internal and External Communications advisors as required.



·            Degree in communications or public relations (or a diploma in one of these areas with additional years of directly related experience). Other education may be considered with sufficient directly related work experience.

·            A web savvy communicator. A minimum three years of related work experience in working with effective intranet and/or internets. Experience in administering social media for businesses would be an asset.

·            Possess knowledge of current and anticipated trends and developments in online communications best practices.

·            Knowledge of web development and strategy.

·            Excellent written and verbal communications and editing skills – must be able to clarify and simplify complicated issues in a tone and manner reflective of the audience.

·            Experience with web tools and content management systems – Microsoft SharePoint 2010 and XML experience required.

·            Experience with Adobe publishing products, graphic editing tools, blogging and social media tools required.

·            Demonstrated ability to use web analytics to enhance websites.

·            Experience working with Project Managers / directing programmers and analysts (to develop and enhance websites).

·            Business knowledge and acumen. Knowledge of the pipeline or energy industry preferred.

·            Strong relationship building, negotiation and customer service skills.

·            Adaptable in a fast-paced environment: ability to exercise initiative and independent judgment and accurately complete multiple assignments under tight deadlines.

·            Strategic communications planning models and practices.

How to Apply

To apply, please send your cover letter and resume quoting competition #13-910 to by the deadline date of January 30, 2013.


Human Resources

Alliance Pipeline

800, 605-5th Avenue SW

Calgary, Alberta Canada

T2P 3H5

Fax: (403) 206-7131



As an equal opportunity employer, Alliance is committed to diversity in the workplace. We thank all applicants for their interest, however, only those under consideration will be contacted for an interview.

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Contact for Position

Alliance Pipeline
800, 605 - 5 Avenue SW
Calgary AB T2P 3H5

Fax: 403-206-7131

Job Location

Listing to be posted until:
Thursday, January 31, 2013