Accreditation - What does it mean?
Accreditation is a voluntary certification program for public relations professionals that is administered by the Canadian Public Relations Society and currently, it is Canada’s only public
relations and communications accreditation program. It identifies practitioners who have the depth of experience and competence in the professional practice of public relations. The program establishes standards for professional practice, increases recognition for the profession within the business sector and the community and influences the future direction of the profession.
It measures experience and strategic thinking, not specific academic knowledge; however, academic knowledge and training are integral to the accreditation process.
You can find all you need to know in the CPRS Accreditation Handbook.
Accreditation - Why is it important?
Earning the APR designation demonstrates professionalism. Effective communication is vital to today’s changing organizations and corporations where speed, efficiency and results are valued. Organizations and corporations are demanding and seeking out public relations professionals who can deliver. More and more this means attaining your APR.
Who is eligible?
To be eligible, you must satisfy the following requirements:
- Be a member in good standing with the Society
- Be employed full-time in a public relations position for at least five years
- Spend at least half of your professional time involved in public relations
How do I know if I am ready?
The question of readiness comes up repeatedly as public relations practitioners grapple with the demands of busy jobs while trying to maintain work/life balance. Yet at some point in time, most of us want to see how our skills measure up on a national scale. That's usually when we begin to wonder about pursuit of the APR designation and ask the question "Am I ready?"
The Council has prepared a self-assessment tool to help you decide if you are ready. Try it out. The more check marks you can make, the closer you are to readiness to proceed with the process. Once you determine you are ready to proceed, the Council has put in place a variety of supports to help you apply and be successful.
What is Accreditation Maintenance?
Accredited members are encouraged to participate in the CPRS Accreditation Maintenance program. The voluntary accreditation maintenance program is designed to strengthen the value of the APR designation for the benefit of practitioners, employers and the general public. Make sure you are demonstrating professionalism by maintaining your APR.