Program
Evening Events
| 6:00 – 8:00 pm |
CPRS PEI – Networking Night
Holman Grand Penthouse Suite (10th floor) |
| 8:00 pm - onward |
CPRS PEI Hosted Charlottetown Pub Crawl |
Sessions
On Solid Ground: Reputation Management
Sean W. Kelly APR, FCPRS
Manager of Public Relations, Canada-Newfoundland and Labrador Offshore Petroleum Board
In 2010, North Americans in particular were alerted to the consequences of subsea blowouts when the Deepwater Horizon drilling rig exploded in the Gulf of Mexico causing loss of life and an environmental and economic disaster. The resulting media frenzy educated the public to something that the industry has always known — subsea blowouts are very difficult to manage and they cause a lot of damage. Nevertheless, offshore oil exploration will continue and governments will continue to encourage the growth of the industry.
What has this increased awareness of the dangers and possible consequences of subsea blowouts meant for regulators like the Canada-Newfoundland and Labrador Offshore Petroleum Board (C-NLOPB) who continue to oversee exploration activity in Canadian waters? Join Sean Kelly APR, FCPRS as he discusses reputation management during a time of heightened public concern fed by those who effectively use the media to shape public opinion about an industry and regulatory regime that few people understand.
Click to download presentation
Navigating through effective government-stakeholder relationships
Richard Truscott, APR
Director of Provincial Affairs, Canadian Federation of Independent Business
Virtually every organization, whether it be a small private company, a major publicly traded corporation, or a non-profit group, can achieve significant benefits from developing and maintaining mutually beneficial relationships with governments. Join Richard Truscott, APR, as he reviews the best practices for building productive relationships with policy-makers through the use of innovative and effective public relations campaigns. Richard will also outline specific examples of how governments and stakeholder groups can work together to help achieve better communication and public relations outcomes.
Click to download presentation
Working as an Independent PR Practitioner - The Ins and Outs
Mark H. LaVigne APR, FCPRS
President, Hunter LaVigne Communications Inc.
Have you ever considered being a private PR consultant — running your own consulting service — either part time or full time? Mark Hunter LaVigne, MA, APR, FCPRS, runs a successful small PR agency in the Toronto area and has managed contracts and retainers with some very significant corporate clients. He will discuss best practices in establishing an independent PR practice — what to consider before moving forward, how to market yourself, the realities and lessons learned. There will be an opportunity for a Q-and-A session and discussion at the end of the presentation.
Click to download presentation
Positioning Organization Objectives in a Social Media World
Join three dynamic senior-level practitioners as they share their perspectives on best practices in positioning organizational objectives through social media - lessons learned, benefits and pitfalls. Brief presentations will be followed by an open discussion with the audience. The session will be moderated by Rod Stanley, APR, past CPRS National Vice President (Secretary and Treasurer) and Past Local President of CPRS-PEI.
Panel Members:
Teresa MacLean - Communications Director, Veterans Affairs Canada
Katie MacDonald - Communications Assistant, PEI Government
Richard Truscott, APR - Director of Provincial Affairs, Canadian Federation of Independent Business
